Marketing WebConf

From Web of Things Interest Group

The WoT Marketing task force is responsible for reaching out and collaborating with the community to increase the adoption of the WoT. The Marketing Task Force works on promoting the W3C Web of Things in different ways such as Web presence, Social Media presence, and more.

Thursdays at 7:30am US Eastern / 1:30pm Europe / 9:30pm Japan

Zoom

IRC

The IRC is used for the minutes, speaker queue, and sharing links etc.

  • Some commands that are used in most meetings are listed below for convenience:
    • /invite rrsagent #wot-marketing
    • /invite zakim #wot-marketing
    • chair: Ege Korkan
    • Meeting: WoT Marketing
    • rrsagent, draft minutes
    • topic: something
    • subtopic: something smaller
    • scribenick: Someone
    • present+ Ege_Korkan, Cristiano_Aguzzi, Daniel_Peintner,
    • ACTION: some action statement to be tracked
    • RESOLUTION: something something

Policies and Publication Procedures

  • For the web site, we will introduce the following three labels minor / major / bug fixes based on the levels of the changes.
    • major changes: PRs (e.g., new page content or new web pages, blog posts) needs 1 week preview time of the WoT group (will be announced in the main call, with a resolution the following week)
      • Blog posts should also make a PR to the marketing repo and follow the instructions there for archival, etc.
      • Note that updates to the web content in the marketing repo is *immediately* copied to the live web site, so reviews should happen on the PR before it is merged.
      • Ideally reviews for blog posts can follow the same process, doing reviews and editing on a PR, and the draft/published directories in the repo can be used just for final cleanup.
    • minor changes: PRs (e.g., small extension) will be also announced latest one day before the main call, followed by a resolution in the main call
    • bug fixes: PRs (e.g., typos, links update) that are "error corrections" of existing content can be merged directly at the discretion of the editors
  • Social Media: Please refer to WG/IG policy at https://github.com/w3c/wot/blob/main/policies/social-media.md

Agendas

Overall Schedule

The marketing calls on the following dates include the staff contact and IG/WG Chairs

Checklist for TF Moderator:

  • Prepare Agenda
  • Change calendar link to Webex
  • Find old minutes

The marketing calls on the following dates are canceled with reasons noted to the right:

Backlog

November 7, 2024

Type: Normal

  1. Organisational
    • Regrets:
  2. Updates
    • Adopters activity from the CG
  3. PRs
  4. Discussion
  5. Posting on Social Media


August 8, 2024

Type: Normal

  1. Organisational
    • Regrets:
    • No Calls following the WG/IG Cancellations
    • No call next week due to public holiday in Bavaria
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

August 1, 2024

Type: With Chairs and TC

  1. Organisational
  2. Updates
  3. PRs
  4. Discussion
    • Commercial Adoption:
      • Latest Status: Is the Marketing TF ok to have this as a CG topic? Marketing page can link to the CG page.
        • A basic expectation is something like https://landscape.json-schema.org/ can be done easily.
        • Members should have more visibility.
        • Standards, consortiums, open source foundations etc. can be different categories
        • Procedure: We should document this as a policy.
          • Adopters would proactively submit their adoption claim and logo. We should avoid putting things ourselves. Adopters should be able to change their logo, name etc.
          • Meetup presentations, registry entries can be automatic adopters
        • Domain name:
          • w3.org/wot/cg is available for all CGs and can be used e.g. w3.org/wot/cg/adopters. The CG name can be highlighted there and this page can be maintained by the CG.
          • Should it be a completely different domain -> github.io pages of a CG. It would navigate the same but the URLs would change. Even the "button back" can be the same style so the visitors do not notice it.
        • To check with MarComm: Domain Name, Ownership, Procedure (approval, included information, lifecycle of an association), Distinguishing Members
        • Call for Resolution: will be written after confirmation from MarComm
      • Luca: It would be nice to have a "label" for others to use on their products and promote. The adopter puts it into their website, we link to that website.
      • Ege: Mentioning commercial adoption of member and non-member companies. Explaining how they adopt WoT, e.g. do they adopt discovery spec or is it just TD? Doing something like https://landscape.json-schema.org/
    • What to focus on? Documentation page is outdated for example (https://github.com/w3c/wot-marketing/issues/258). We have two issues as well
    • https://github.com/w3c/wot-marketing/issues/480
    • https://github.com/w3c/wot-marketing/issues/482
    • How do we manage videos: https://github.com/w3c/wot-marketing/issues/407 . There are quite a lot now and sorting by date is not optimal since some videos are old but quite useful
  5. Posting on Social Media

July 25, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

July 11, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

July 4, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

June 13, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

May 23, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
  4. Discussion
  5. Posting on Social Media

May 16, 2024

Type: Normal

  1. Organisational
    • None
  2. Updates
  3. PRs
    • None
  4. Discussion
  5. Posting on Social Media

May 2, 2024

Type: First of the month

  1. Welcome back everyone!
  2. Organisational
  3. Updates
  4. PRs
  5. Discussion
  6. Posting on Social Media

Feb 20, 2024

Type: Normal

  1. Organisational
    • Feb 27 cancelled
    • A new slot is needed. TD Coordination slot will be 13:00 CET. -> Ege, Koster, Kaz
      • Tuesday 16 would work for Ege, Daniel, Luca and Cris. -> Ege will create a doodle poll with some other timeslots and ask Kaz.
  2. Updates
  3. PRs
  4. Discussion
    • None
  5. Posting on Social Media
    • Next week we post about Profiles. Luca will prepare a text with links to the call.

Feb 13, 2024

Type: Normal

  1. Organisational
    • Feb 27 cancelled
  2. Updates
  3. PRs
    • None
  4. Discussion
  5. Posting on Social Media

Feb 6, 2024

  • Type: First of the Month
  • Scribe: Cristiano
  1. Organisational
  2. Updates
    • None
  3. PRs
  4. Discussion
    • None

Jan 30, 2024

Type: Normal

  1. Organisational
    • Next week with Kaz and chairs
  2. Updates
  3. PRs
    • None
  4. Discussion
  5. Posting on Social Media

Jan 23, 2024

Type: Normal

  1. Chore: Check for new posts at https://w3c.social/@wot
  2. Organisational
    • None
  3. Updates
  4. PRs
  5. Discussion

Jan 16, 2024

Type: Normal

  1. Chore: Check for new posts at https://w3c.social/@wot
  2. Organisational
    • None
  3. Updates
  4. PRs
  5. Discussion
    • ?

Jan 9, 2024

  • Type: First of the Month
  • Scribe: Jan
  1. Organisational
  2. Updates
  3. PRs
  4. Discussion
    • Who to follow in Mastodon?
      • Ege: Anyone related to WoT is ok to follow. Let's split and check followers. If anyone knows someone already, they can just tell me.
    • Mastodon account:
      • Current email is Ege's work email. Better to change in case we want to change the password etc.
      • Who should have access? To be discussed in main call too.

Archive

Old Agendas

You can find the agendas of past years in the linked pages below

  1. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2023
  2. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2022
  3. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2021
  4. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2020
  5. https://www.w3.org/WoT/IG/wiki/Marketing_WebConf/2019

Resources

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