Promoting Business Case
We very much welcome your help telling everyone about The Business Case for Digital Accessibility.
You are welcome to use the sample wording below for your own blog posts, newsletter articles, etc.
If you write a blog, newsletter article, or such, please let us know by sending e-mail to wai-eo-editors@w3.org and we'll add it to our list. Thanks!
Basic Info
Tweet ideas you can use
#Accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. Learn more about The Business Case for Digital Accessibility at https://www.w3.org/WAI/business-case/ -#a11y [ https://twitter.com/w3c_wai/status/1060875447402147847 ]
Tired of building the #a11y business case with worn out ROI models? The vibrant new annotated version from @w3c_wai clearly demonstrates that accessibility is simply good business. [ https://twitter.com/knowbility/status/1062447531366510597 (retweeted 23 times) ]
Bonus in the newly published Business Case for Digital Accessibility from @w3c_wai - an annotated bibliography! Customize #a11y support for your own environment.[ https://twitter.com/knowbility/status/1063136572323872768]
Why invest in digital accessibility? @w3c_wai compiles strong evidence from Apple, @MSFTaccess, @BarclaysAccess, and others that there are solid business benefits. https://www.w3.org/WAI/business-case/ … #a11y [1]
Blog & newsletter ideas you can use
...
E-mail ideas you can use
New Resource: The Business Case for Digital Accessibility
EOWG planning & record keeping
For an example of a past campaign, see: Promoting Showcase Videos
Audiences & Messages for Outreach
- @@...
- @@...
(more in analysis doc)
Record of outreach and mentions
- ...
- 15 Nov 2018 — Knowbility tweet
- 13 Nov 2018 — Knowbility tweet (16 Retweets, 9 Likes -- as of 14 Nov)
- 9 Nov 2018 — WAI tweet (115 Retweets, 102 Likes, 152 link clicks, 12.6K impressions -- as of 14 Nov; on 30 Nov: 123 Retweets, 116 Likes, 177 link clicks, 22.2K impressions)
- 9 Nov 2018 — WAI Announce & WAI IG emails
- 9 Nov 2018 — WAI home page news and feed
- 9 Nov 2018 — W3C home page news and newsletters
Initial announcements
Key points to get across in W3C's initial tweet, WAI IG e-mail, etc.? brainstorms:
Draft IG e-mail
New Resource: The Business Case for Digital Accessibility
Dear WAI Interest Group Participants,
The W3C WAI Education and Outreach Working Group (EOWG) today published a new resource that examines the rationale for organizations to address accessibility:
The Business Case for Digital Accessibility https://www.w3.org/WAI/business-case @@ check URI @@
The resource includes tangible and intangible benefits of accessibility, and the risks of not addressing accessibility adequately. It explores how accessibility can:
- Drive Innovation
- Enhance Your Brand
- Extend Market Reach
- Minimize Legal Risk
It provides case studies and examples to inspire confidence that continued investment in accessibility is good for your organization.
EOWG welcomes other case studies, see https://www.w3.org/community/wai-engage/wiki/Case_studies
Comments are also welcome via GitHub or e-mail. These are linked near the bottom of the page under "Help improve this page".
Draft Tweet
Accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. Learn more about The Business Case for Digital Accessibility at @@URI #a11y
Draft News
New Resource: The Business Case for Digital Accessibility
The Business Case for Digital Accessibility explores how accessibility can drive innovation, enhance your brand, extend market reach, and minimize legal risk. It includes tangible and intangible benefits of accessibility, and the risks of not addressing accessibility adequately. It provides case studies and examples to inspire confidence that continued investment in accessibility is good for your organization.
Archived from 2009
- Resources Supporting the Web Accessibility Business Case, blog, 14 December 2009
- WebAccessiblePossible paper.li- 3 March (via shawn_slh tweet)
- Old version: Developing a Web Accessibility Business Case for Your Organization
- Old presentation: "Web Accessibility is Smart Business" Presentation
- Business Case Notes has To Do list for presentation