img element
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img elementStatus: Last call for comments. ISSUE-30 (longdesc) blocks progress to Last Call
usemap attribute: Interactive content.altsrcusemapismapwidthheight[NamedConstructor=Image(),
NamedConstructor=Image(in unsigned long width),
NamedConstructor=Image(in unsigned long width, in unsigned long height)]
interface HTMLImageElement : HTMLElement {
attribute DOMString alt;
attribute DOMString src;
attribute DOMString useMap;
attribute boolean isMap;
attribute unsigned long width;
attribute unsigned long height;
readonly attribute unsigned long naturalWidth;
readonly attribute unsigned long naturalHeight;
readonly attribute boolean complete;
};
An img element represents an image.
The image given by the src attribute is the
embedded content, and the value of the alt attribute is the
img element's fallback content.
The src attribute must be
present, and must contain a valid non-empty URL potentially
surrounded by spaces referencing a non-interactive,
optionally animated, image resource that is neither paged nor
scripted.
Images can thus be static bitmaps (e.g. PNGs, GIFs, JPEGs), single-page vector documents (single-page PDFs, XML files with an SVG root element), animated bitmaps (APNGs, animated GIFs), animated vector graphics (XML files with an SVG root element that use declarative SMIL animation), and so forth. However, this also precludes SVG files with script, multipage PDF files, interactive MNG files, HTML documents, plain text documents, and so forth.
The requirements on the alt
attribute's value are described in the next
section.
The img must not be used as a layout tool. In
particular, img elements should not be used to display
transparent images, as they rarely convey meaning and rarely add
anything useful to the document.
The usemap attribute,
if present, can indicate that the image has an associated
image map.
The ismap
attribute, when used on an element that is a descendant of an
a element with an href attribute, indicates by its
presence that the element provides access to a server-side image
map. This affects how events are handled on the corresponding
a element.
The ismap attribute is a
boolean attribute. The attribute must not be specified
on an element that does not have an ancestor a element
with an href attribute.
The img element supports dimension
attributes.
width [ = value ]height [ = value ]These attributes return the actual rendered dimensions of the image, or zero if the dimensions are not known.
They can be set, to change the corresponding content attributes.
naturalWidthnaturalHeightThese attributes return the intrinsic dimensions of the image, or zero if the dimensions are not known.
completeReturns true if the image has been downloaded, decoded, and found to be valid; otherwise, returns false.
Image( [ width [, height ] ] )Returns a new img element, with the width and height attributes set to the values
passed in the relevant arguments, if applicable.
A single image can have different appropriate alternative text depending on the context.
In each of the following cases, the same image is used, yet the
alt text is different each
time. The image is the coat of arms of the Carouge municipality in
the canton Geneva in Switzerland.
Here it is used as a supplementary icon:
<p>I lived in <img src="carouge.svg" alt=""> Carouge.</p>
Here it is used as an icon representing the town:
<p>Home town: <img src="carouge.svg" alt="Carouge"></p>
Here it is used as part of a text on the town:
<p>Carouge has a coat of arms.</p> <p><img src="carouge.svg" alt="The coat of arms depicts a lion, sitting in front of a tree."></p> <p>It is used as decoration all over the town.</p>
Here it is used as a way to support a similar text where the description is given as well as, instead of as an alternative to, the image:
<p>Carouge has a coat of arms.</p> <p><img src="carouge.svg" alt=""></p> <p>The coat of arms depicts a lion, sitting in front of a tree. It is used as decoration all over the town.</p>
Here it is used as part of a story:
<p>He picked up the folder and a piece of paper fell out.</p> <p><img src="carouge.svg" alt="Shaped like a shield, the paper had a red background, a green tree, and a yellow lion with its tongue hanging out and whose tail was shaped like an S."></p> <p>He stared at the folder. S! The answer he had been looking for all this time was simply the letter S! How had he not seen that before? It all came together now. The phone call where Hector had referred to a lion's tail, the time Marco had stuck his tongue out...</p>
Here it is not known at the time of publication what the image
will be, only that it will be a coat of arms of some kind, and thus
no replacement text can be provided, and instead only a brief
caption for the image is provided, in the title attribute:
<p>The last user to have uploaded a coat of arms uploaded this one:</p> <p><img src="last-uploaded-coat-of-arms.cgi" title="User-uploaded coat of arms."></p>
Ideally, the author would find a way to provide real replacement text even in this case, e.g. by asking the previous user. Not providing replacement text makes the document more difficult to use for people who are unable to view images, e.g. blind users, or users or very low-bandwidth connections or who pay by the byte, or users who are forced to use a text-only Web browser.
Here are some more examples showing the same picture used in different contexts, with different appropriate alternate texts each time.
<article> <h1>My cats</h1> <h2>Fluffy</h2> <p>Fluffy is my favorite.</p> <img src="fluffy.jpg" alt="She likes playing with a ball of yarn."> <p>She's just too cute.</p> <h2>Miles</h2> <p>My other cat, Miles just eats and sleeps.</p> </article>
<article> <h1>Photography</h1> <h2>Shooting moving targets indoors</h2> <p>The trick here is to know how to anticipate; to know at what speed and what distance the subject will pass by.</p> <img src="fluffy.jpg" alt="A cat flying by, chasing a ball of yarn, can be photographed quite nicely using this technique."> <h2>Nature by night</h2> <p>To achieve this, you'll need either an extremely sensitive film, or immense flash lights.</p> </article>
<article> <h1>About me</h1> <h2>My pets</h2> <p>I've got a cat named Fluffy and a dog named Miles.</p> <img src="fluffy.jpg" alt="Fluffy, my cat, tends to keep itself busy."> <p>My dog Miles and I like go on long walks together.</p> <h2>music</h2> <p>After our walks, having emptied my mind, I like listening to Bach.</p> </article>
<article> <h1>Fluffy and the Yarn</h1> <p>Fluffy was a cat who liked to play with yarn. He also liked to jump.</p> <aside><img src="fluffy.jpg" alt="" title="Fluffy"></aside> <p>He would play in the morning, he would play in the evening.</p> </article>
Status: Last call for comments. ISSUE-31 (missing-alt) blocks progress to Last Call
Except where otherwise specified, the alt attribute must be specified and its
value must not be empty; the value must be an appropriate
replacement for the image. The specific requirements for the alt attribute depend on what the image
is intended to represent, as described in the following
sections.
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When an a element that is a hyperlink,
or a button element, has no textual content but
contains one or more images, the alt attributes must contain text that
together convey the purpose of the link or button.
In this example, a user is asked to pick his preferred color from a list of three. Each color is given by an image, but for users who have configured their user agent not to display images, the color names are used instead:
<h1>Pick your color</h1> <ul> <li><a href="green.html"><img src="green.jpeg" alt="Green"></a></li> <li><a href="blue.html"><img src="blue.jpeg" alt="Blue"></a></li> <li><a href="red.html"><img src="red.jpeg" alt="Red"></a></li> </ul>
In this example, each button has a set of images to indicate the kind of color output desired by the user. The first image is used in each case to give the alternative text.
<button name="rgb"><img src="red" alt="RGB"><img src="green" alt=""><img src="blue" alt=""></button> <button name="cmyk"><img src="cyan" alt="CMYK"><img src="magenta" alt=""><img src="yellow" alt=""><img src="black" alt=""></button>
Since each image represents one part of the text, it could also be written like this:
<button name="rgb"><img src="red" alt="R"><img src="green" alt="G"><img src="blue" alt="B"></button> <button name="cmyk"><img src="cyan" alt="C"><img src="magenta" alt="M"><img src="yellow" alt="Y"><img src="black" alt="K"></button>
However, with other alternative text, this might not work, and putting all the alternative text into one image in each case might make more sense:
<button name="rgb"><img src="red" alt="sRGB profile"><img src="green" alt=""><img src="blue" alt=""></button> <button name="cmyk"><img src="cyan" alt="CMYK profile"><img src="magenta" alt=""><img src="yellow" alt=""><img src="black" alt=""></button>
Sometimes something can be more clearly stated in graphical
form, for example as a flowchart, a diagram, a graph, or a simple
map showing directions. In such cases, an image can be given using
the img element, but the lesser textual version must
still be given, so that users who are unable to view the image
(e.g. because they have a very slow connection, or because they
are using a text-only browser, or because they are listening to
the page being read out by a hands-free automobile voice Web
browser, or simply because they are blind) are still able to
understand the message being conveyed.
The text must be given in the alt attribute, and must convey the
same message as the image specified in the src attribute.
It is important to realize that the alternative text is a replacement for the image, not a description of the image.
In the following example we have a flowchart in image
form, with text in the alt
attribute rephrasing the flowchart in prose form:
<p>In the common case, the data handled by the tokenization stage comes from the network, but it can also come from script.</p> <p><img src="http://dev.w3.org/html5/spec/images/parsing-model-overview.png" alt="The network passes data to the Tokenizer stage, which passes data to the Tree Construction stage. From there, data goes to both the DOM and to Script Execution. Script Execution is linked to the DOM, and, using document.write(), passes data to the Tokenizer."></p>
Here's another example, showing a good solution and a bad solution to the problem of including an image in a description.
First, here's the good solution. This sample shows how the alternative text should just be what you would have put in the prose if the image had never existed.
<!-- This is the correct way to do things. --> <p> You are standing in an open field west of a house. <img src="house.jpeg" alt="The house is white, with a boarded front door."> There is a small mailbox here. </p>
Second, here's the bad solution. In this incorrect way of doing things, the alternative text is simply a description of the image, instead of a textual replacement for the image. It's bad because when the image isn't shown, the text doesn't flow as well as in the first example.
<!-- This is the wrong way to do things. --> <p> You are standing in an open field west of a house. <img src="house.jpeg" alt="A white house, with a boarded front door."> There is a small mailbox here. </p>
Text such as "Photo of white house with boarded door" would be
equally bad alternative text (though it could be suitable for the
title attribute or in the
figcaption element of a figure with this
image).
A document can contain information in iconic form. The icon is intended to help users of visual browsers to recognize features at a glance.
In some cases, the icon is supplemental to a text label
conveying the same meaning. In those cases, the alt attribute must be present but must
be empty.
Here the icons are next to text that conveys the same meaning,
so they have an empty alt
attribute:
<nav> <p><a href="/help/"><img src="/icons/help.png" alt=""> Help</a></p> <p><a href="/configure/"><img src="/icons/configuration.png" alt=""> Configuration Tools</a></p> </nav>
In other cases, the icon has no text next to it describing what
it means; the icon is supposed to be self-explanatory. In those
cases, an equivalent textual label must be given in the alt attribute.
Here, posts on a news site are labeled with an icon indicating their topic.
<body> <article> <header> <h1>Ratatouille wins <i>Best Movie of the Year</i> award</h1> <p><img src="movies.png" alt="Movies"></p> </header> <p>Pixar has won yet another <i>Best Movie of the Year</i> award, making this its 8th win in the last 12 years.</p> </article> <article> <header> <h1>Latest TWiT episode is online</h1> <p><img src="podcasts.png" alt="Podcasts"></p> </header> <p>The latest TWiT episode has been posted, in which we hear several tech news stories as well as learning much more about the iPhone. This week, the panelists compare how reflective their iPhones' Apple logos are.</p> </article> </body>
Many pages include logos, insignia, flags, or emblems, which stand for a particular entity such as a company, organization, project, band, software package, country, or some such.
If the logo is being used to represent the entity, e.g. as a page
heading, the alt attribute must
contain the name of the entity being represented by the logo. The
alt attribute must not
contain text like the word "logo", as it is not the fact that it is
a logo that is being conveyed, it's the entity itself.
If the logo is being used next to the name of the entity that
it represents, then the logo is supplemental, and its alt attribute must instead be
empty.
If the logo is merely used as decorative material (as branding, or, for example, as a side image in an article that mentions the entity to which the logo belongs), then the entry below on purely decorative images applies. If the logo is actually being discussed, then it is being used as a phrase or paragraph (the description of the logo) with an alternative graphical representation (the logo itself), and the first entry above applies.
In the following snippets, all four of the above cases are present. First, we see a logo used to represent a company:
<h1><img src="XYZ.gif" alt="The XYZ company"></h1>
Next, we see a paragraph which uses a logo right next to the company name, and so doesn't have any alternative text:
<article> <h2>News</h2> <p>We have recently been looking at buying the <img src="alpha.gif" alt=""> ΑΒΓ company, a small Greek company specializing in our type of product.</p>
In this third snippet, we have a logo being used in an aside, as part of the larger article discussing the acquisition:
<aside><p><img src="alpha-large.gif" alt=""></p></aside> <p>The ΑΒΓ company has had a good quarter, and our pie chart studies of their accounts suggest a much bigger blue slice than its green and orange slices, which is always a good sign.</p> </article>
Finally, we have an opinion piece talking about a logo, and the logo is therefore described in detail in the alternative text.
<p>Consider for a moment their logo:</p> <p><img src="/images/logo" alt="It consists of a green circle with a green question mark centered inside it."></p> <p>How unoriginal can you get? I mean, oooooh, a question mark, how <em>revolutionary</em>, how utterly <em>ground-breaking</em>, I'm sure everyone will rush to adopt those specifications now! They could at least have tried for some sort of, I don't know, sequence of rounded squares with varying shades of green and bold white outlines, at least that would look good on the cover of a blue book.</p>
This example shows how the alternative text should be written such that if the image isn't available, and the text is used instead, the text flows seamlessly into the surrounding text, as if the image had never been there in the first place.
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Sometimes, an image just consists of text, and the purpose of the image is not to highlight the actual typographic effects used to render the text, but just to convey the text itself.
In such cases, the alt
attribute must be present but must consist of the same text as
written in the image itself.
Consider a graphic containing the text "Earth Day", but with the letters all decorated with flowers and plants. If the text is merely being used as a heading, to spice up the page for graphical users, then the correct alternative text is just the same text "Earth Day", and no mention need be made of the decorations:
<h1><img src="earthdayheading.png" alt="Earth Day"></h1>
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In many cases, the image is actually just supplementary, and
its presence merely reinforces the surrounding text. In these
cases, the alt attribute must be
present but its value must be the empty string.
In general, an image falls into this category if removing the image doesn't make the page any less useful, but including the image makes it a lot easier for users of visual browsers to understand the concept.
A flowchart that repeats the previous paragraph in graphical form:
<p>The network passes data to the Tokenizer stage, which passes data to the Tree Construction stage. From there, data goes to both the DOM and to Script Execution. Script Execution is linked to the DOM, and, using document.write(), passes data to the Tokenizer.</p> <p><img src="http://dev.w3.org/html5/spec/images/parsing-model-overview.png" alt=""></p>
In these cases, it would be wrong to include alternative text
that consists of just a caption. If a caption is to be included,
then either the title attribute can
be used, or the figure and figcaption
elements can be used. In the latter case, the image would in fact
be a phrase or paragraph with an alternative graphical
representation, and would thus require alternative text.
<!-- Using the title="" attribute -->
<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<p><img src="http://dev.w3.org/html5/spec/images/parsing-model-overview.png" alt=""
title="Flowchart representation of the parsing model."></p>
<!-- Using <figure> and <figcaption> --> <p>The network passes data to the Tokenizer stage, which passes data to the Tree Construction stage. From there, data goes to both the DOM and to Script Execution. Script Execution is linked to the DOM, and, using document.write(), passes data to the Tokenizer.</p> <figure> <img src="http://dev.w3.org/html5/spec/images/parsing-model-overview.png" alt="The Network leads to the Tokenizer, which leads to the Tree Construction. The Tree Construction leads to two items. The first is Script Execution, which leads via document.write() back to the Tokenizer. The second item from which Tree Construction leads is the DOM. The DOM is related to the Script Execution."> <figcaption>Flowchart representation of the parsing model.</figcaption> </figure>
<!-- This is WRONG. Do not do this. Instead, do what the above examples do. -->
<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<p><img src="http://dev.w3.org/html5/spec/images/parsing-model-overview.png"
alt="Flowchart representation of the parsing model."></p>
<!-- Never put the image's caption in the alt="" attribute! -->
A graph that repeats the previous paragraph in graphical form:
<p>According to a study covering several billion pages, about 62% of documents on the Web in 2007 triggered the Quirks rendering mode of Web browsers, about 30% triggered the Almost Standards mode, and about 9% triggered the Standards mode.</p> <p><img src="rendering-mode-pie-chart.png" alt=""></p>
In general, if an image is decorative but isn't especially page-specific, for example an image that forms part of a site-wide design scheme, the image should be specified in the site's CSS, not in the markup of the document.
However, a decorative image that isn't discussed by the
surrounding text but still has some relevance can be included in a page
using the img element. Such images are decorative, but
still form part of the content. In these cases, the alt attribute must be present but its
value must be the empty string.
Examples where the image is purely decorative despite being relevant would include things like a photo of the Black Rock City landscape in a blog post about an event at Burning Man, or an image of a painting inspired by a poem, on a page reciting that poem. The following snippet shows an example of the latter case (only the first verse is included in this snippet):
<h1>The Lady of Shalott</h1> <p><img src="shalott.jpeg" alt=""></p> <p>On either side the river lie<br> Long fields of barley and of rye,<br> That clothe the wold and meet the sky;<br> And through the field the road run by<br> To many-tower'd Camelot;<br> And up and down the people go,<br> Gazing where the lilies blow<br> Round an island there below,<br> The island of Shalott.</p>
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When a picture has been sliced into smaller image files that are
then displayed together to form the complete picture again, one of
the images must have its alt
attribute set as per the relevant rules that would be appropriate
for the picture as a whole, and then all the remaining images must
have their alt attribute set to
the empty string.
In the following example, a picture representing a company logo for XYZ Corp has been split into two pieces, the first containing the letters "XYZ" and the second with the word "Corp". The alternative text ("XYZ Corp") is all in the first image.
<h1><img src="logo1.png" alt="XYZ Corp"><img src="logo2.png" alt=""></h1>
In the following example, a rating is shown as three filled stars and two empty stars. While the alternative text could have been "★★★☆☆", the author has instead decided to more helpfully give the rating in the form "3 out of 5". That is the alternative text of the first image, and the rest have blank alternative text.
<p>Rating: <meter max=5 value=3><img src="1" alt="3 out of 5" ><img src="1" alt=""><img src="1" alt=""><img src="0" alt="" ><img src="0" alt=""></meter></p>
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Generally, image maps should be used instead of slicing an image for links.
However, if an image is indeed sliced and any of the components
of the sliced picture are the sole contents of links, then one image
per link must have alternative text in its alt attribute representing the purpose
of the link.
In the following example, a picture representing the flying spaghetti monster emblem, with each of the left noodly appendages and the right noodly appendages in different images, so that the user can pick the left side or the right side in an adventure.
<h1>The Church</h1> <p>You come across a flying spaghetti monster. Which side of His Noodliness do you wish to reach out for?</p> <p><a href="?go=left" ><img src="fsm-left.png" alt="Left side. "></a ><img src="fsm-middle.png" alt="" ><a href="?go=right"><img src="fsm-right.png" alt="Right side."></a></p>
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In some cases, the image is a critical part of the content. This could be the case, for instance, on a page that is part of a photo gallery. The image is the whole point of the page containing it.
How to provide alternative text for an image that is a key part of the content depends on the image's provenance.
When it is possible for detailed alternative text to be
provided, for example if the image is part of a series of
screenshots in a magazine review, or part of a comic strip, or is
a photograph in a blog entry about that photograph, text that can
serve as a substitute for the image must be given as the contents
of the alt attribute.
A screenshot in a gallery of screenshots for a new OS, with some alternative text:
<figure>
<img src="KDE%20Light%20desktop.png"
alt="The desktop is blue, with icons along the left hand side in
two columns, reading System, Home, K-Mail, etc. A window is
open showing that menus wrap to a second line if they
cannot fit in the window. The window has a list of icons
along the top, with an address bar below it, a list of
icons for tabs along the left edge, a status bar on the
bottom, and two panes in the middle. The desktop has a bar
at the bottom of the screen with a few buttons, a pager, a
list of open applications, and a clock.">
<figcaption>Screenshot of a KDE desktop.</figcaption>
</figure>
A graph in a financial report:
<img src="sales.gif"
title="Sales graph"
alt="From 1998 to 2005, sales increased by the following percentages
with each year: 624%, 75%, 138%, 40%, 35%, 9%, 21%">
Note that "sales graph" would be inadequate alternative text for a sales graph. Text that would be a good caption is not generally suitable as replacement text.
In certain cases, the nature of the image might be such that providing thorough alternative text is impractical. For example, the image could be indistinct, or could be a complex fractal, or could be a detailed topographical map.
In these cases, the alt
attribute must contain some suitable alternative text, but it may
be somewhat brief.
Sometimes there simply is no text that can do justice to an image. For example, there is little that can be said to usefully describe a Rorschach inkblot test. However, a description, even if brief, is still better than nothing:
<figure> <img src="/commons/a/a7/Rorschach1.jpg" alt="A shape with left-right symmetry with indistinct edges, with a small gap in the center, two larger gaps offset slightly from the center, with two similar gaps under them. The outline is wider in the top half than the bottom half, with the sides extending upwards higher than the center, and the center extending below the sides."> <figcaption>A black outline of the first of the ten cards in the Rorschach inkblot test.</figcaption> </figure>
Note that the following would be a very bad use of alternative text:
<!-- This example is wrong. Do not copy it. --> <figure> <img src="/commons/a/a7/Rorschach1.jpg" alt="A black outline of the first of the ten cards in the Rorschach inkblot test."> <figcaption>A black outline of the first of the ten cards in the Rorschach inkblot test.</figcaption> </figure>
Including the caption in the alternative text like this isn't useful because it effectively duplicates the caption for users who don't have images, taunting them twice yet not helping them any more than if they had only read or heard the caption once.
Another example of an image that defies full description is a fractal, which, by definition, is infinite in detail.
The following example shows one possible way of providing alternative text for the full view of an image of the Mandelbrot set.
<img src="ms1.jpeg" alt="The Mandelbrot set appears as a cardioid with its cusp on the real axis in the positive direction, with a smaller bulb aligned along the same center line, touching it in the negative direction, and with these two shapes being surrounded by smaller bulbs of various sizes.">
In some unfortunate cases, there might be no alternative text available at all, either because the image is obtained in some automated fashion without any associated alternative text (e.g. a Webcam), or because the page is being generated by a script using user-provided images where the user did not provide suitable or usable alternative text (e.g. photograph sharing sites), or because the author does not himself know what the images represent (e.g. a blind photographer sharing an image on his blog).
In such cases, the alt
attribute's value may be omitted, but one of the following
conditions must be met as well:
title attribute is
present and has a non-empty value.img element is in a figure
element that contains a figcaption element that
contains content other than inter-element
whitespace.Such cases are to be kept to an absolute
minimum. If there is even the slightest possibility of the author
having the ability to provide real alternative text, then it would
not be acceptable to omit the alt
attribute.
A photo on a photo-sharing site, if the site received the image with no metadata other than the caption, could be marked up as follows:
<figure> <img src="1100670787_6a7c664aef.jpg"> <figcaption>Bubbles traveled everywhere with us.</figcaption> </figure>
It would be better, however, if a detailed description of the important parts of the image obtained from the user and included on the page.
A blind user's blog in which a photo taken by the user is shown. Initially, the user might not have any idea what the photo he took shows:
<article> <h1>I took a photo</h1> <p>I went out today and took a photo!</p> <figure> <img src="photo2.jpeg"> <figcaption>A photograph taken blindly from my front porch.</figcaption> </figure> </article>
Eventually though, the user might obtain a description of the image from his friends and could then include alternative text:
<article> <h1>I took a photo</h1> <p>I went out today and took a photo!</p> <figure> <img src="photo2.jpeg" alt="The photograph shows my hummingbird feeder hanging from the edge of my roof. It is half full, but there are no birds around. In the background, out-of-focus trees fill the shot. The feeder is made of wood with a metal grate, and it contains peanuts. The edge of the roof is wooden too, and is painted white with light blue streaks."> <figcaption>A photograph taken blindly from my front porch.</figcaption> </figure> </article>
Sometimes the entire point of the image is that a textual
description is not available, and the user is to provide the
description. For instance, the point of a CAPTCHA image is to see
if the user can literally read the graphic. Here is one way to
mark up a CAPTCHA (note the title
attribute):
<p><label>What does this image say? <img src="captcha.cgi?id=8934" title="CAPTCHA"> <input type=text name=captcha></label> (If you cannot see the image, you can use an <a href="?audio">audio</a> test instead.)</p>
Another example would be software that displays images and asks for alternative text precisely for the purpose of then writing a page with correct alternative text. Such a page could have a table of images, like this:
<table> <thead> <tr> <th> Image <th> Description <tbody> <tr> <td> <img src="2421.png" title="Image 640 by 100, filename 'banner.gif'"> <td> <input name="alt2421"> <tr> <td> <img src="2422.png" title="Image 200 by 480, filename 'ad3.gif'"> <td> <input name="alt2422"> </table>
Notice that even in this example, as much useful information
as possible is still included in the title attribute.
Since some users cannot use images at all
(e.g. because they have a very slow connection, or because they
are using a text-only browser, or because they are listening to
the page being read out by a hands-free automobile voice Web
browser, or simply because they are blind), the alt attribute is only allowed to be
omitted rather than being provided with replacement text when no
alternative text is available and none can be made available, as
in the above examples. Lack of effort from the part of the author
is not an acceptable reason for omitting the alt attribute.
Status: Last call for comments
Generally authors should avoid using img elements
for purposes other than showing images.
If an img element is being used for purposes other
than showing an image, e.g. as part of a service to count page
views, then the alt attribute must
be the empty string.
In such cases, the width and
height attributes should both
be set to zero.
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This section does not apply to documents that are publicly accessible, or whose target audience is not necessarily personally known to the author, such as documents on a Web site, e-mails sent to public mailing lists, or software documentation.
When an image is included in a private communication (such as an
HTML e-mail) aimed at a specific person who is known to be able to
view images, the alt attribute may
be omitted. However, even in such cases it is strongly recommended
that alternative text be included (as appropriate according to the
kind of image involved, as described in the above entries), so that
the e-mail is still usable should the user use a mail client that
does not support images, or should the document be forwarded on to
other users whose abilities might not include easily seeing
images.
Status: Last call for comments
The most general rule to consider when writing alternative text
is the following: the intent is that replacing every image
with the text of its alt attribute
not change the meaning of the page.
So, in general, alternative text can be written by considering what one would have written had one not been able to include the image.
A corollary to this is that the alt attribute's value should never
contain text that could be considered the image's caption,
title, or legend. It is supposed to contain
replacement text that could be used by users instead of the
image; it is not meant to supplement the image. The title attribute can be used for
supplemental information.
One way to think of alternative text is to think about how you would read the page containing the image to someone over the phone, without mentioning that there is an image present. Whatever you say instead of the image is typically a good start for writing the alternative text.