White House Supports Do Not Track Technology from W3C

Today the White House announces a Consumer Privacy Bill of Rights and support for W3C's Do Not Track technology. The announcement includes: "In response to calls from the Administration and the Federal Trade Commission (FTC), leading Internet companies and online advertising networks are committing to use Do Not Track technology from the World Wide Web Consortium in most major web browsers to make it easier for users to control online tracking."

W3C is building consensus around global Web technology that will allow users to express a preference regarding being tracked online, and what is necessary to comply with the user's preference. W3C welcomes support from the US Government for the steps that industry and civil society are taking within W3C to give users meaningful privacy choices and options for consent.

“Personal privacy on the Web is one of the most important policy and technical issues of the decade,” said Dr. Jeff Jaffe, W3C CEO. “Standards for online consumer privacy should be developed in a global forum, led by industry, with multistakeholder participation. W3C is well-positioned as the forum to address complex online privacy issues.”

Read the full W3C press release and learn more about W3C's Privacy Activity.