Data on the Web

Embedded data can be very effective in boosting the success of a Web Site. The effects may be: - better ranking in search results - better relation between searches and results (generating a higher conversion rate) - more links to the page (including its data) - unexpected reuse of the page (or its data) So today there is quite some noise about how to embed data into a Web site. Yahoo, Facebook, Newsweek, O'Reilley, the US White House, Google, ... make more and more use of or have announced support for RDFa, W3C's Standard for including data in Web Sites. The talk will discuss the benefit of data on the Web for site owners and users give some real use examples.