Web accessibility has return on investment:
- Legal & General Group - doubled visitor numbers, cut maintenance costs by two thirds, increased natural search traffic by 50% (Legal & General case study, 2007)
- Tesco - £35 thousand GBP to build website, £13 million GBP per year in resultant revenue (Tesco case study, 2004)
- CNET - 30% increase in traffic from Google after CNET started providing transcripts (CNET case study, 2009)
