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This document is for people who make Web content (Web pages) and Web applications. It gives advice on how to make content usable for people with learning and cognitive disabilities.
This document has content about:
This document builds on the Cognitive Accessibility Gap Analysis and Roadmap , Cognitive Accessibility User Research and Cognitive Accessibility Issue Papers to address user needs that are not met in technologies and accessibility guidelines.
This section describes the status of this document at the time of its publication. Other documents may supersede this document. A list of current W3C publications and the latest revision of this technical report can be found in the W3C technical reports index at https://www.w3.org/TR/.
This document was published by the Accessible Platform Architectures Working Group and the Accessibility Guidelines Working Group as a Updating Working Draft. This document is for people who make Web content (Web pages) and Web applications. It gives advice on how to make websites and applications that are friendly for people with cognitive impairments by providing guidance for your designs, and design process. Please find the Change log for those changes in this Updating Working Draft.
To comment, file an issue in the W3C coga GitHub repository. If this is not feasible, send email to public-cognitive-a11y-tf@w3.org (subscribe, archives). Comments are requested by 27 April 2020. In-progress updates to the document may be viewed in the publicly visible editors' draft.
Publication as a Working Draft does not imply endorsement by the W3C Membership. This is a draft document and may be updated, replaced or obsoleted by other documents at any time. It is inappropriate to cite this document as other than work in progress.
This document was produced by groups operating under the W3C Patent Policy. The groups do not expect this document to become a W3C Recommendation. W3C maintains a public list of any patent disclosures (Accessible Platform Architectures Working Group) and a public list of any patent disclosures (Accessibility Guidelines Working Group) made in connection with the deliverables of each group; these pages also include instructions for disclosing a patent. An individual who has actual knowledge of a patent which the individual believes contains Essential Claim(s) must disclose the information in accordance with section 6 of the W3C Patent Policy.
This document is governed by the 1 March 2019 W3C Process Document.
Making websites and applications that are friendly for people with cognitive impairments affects every part of design and development.
Traditionally accessibility has been most focused on the interface, and making that usable for people with sensory and physical impairments in vision, hearing and/or mobility. Some accessibility features will help people with cognitive impairments, but often the issues are about context, language, usability, and other more general factors that impact everyone to some degree.
This document aims to provide guidance on how to make websites and applications that are friendly for people with cognitive impairments by providing guidance for your designs, and design process.
People with cognitive and learning disabilities may not be able to effectively use web content because of the design and content choices of the author. Examples may include:
These difficulties may sometimes also be experienced by users in the general population due to environmental or situational barriers, such as when they are trying to use a website when they are distracted. For example, working on a mobile device while in an unfamiliar or noisy situations can demand place addition cognitive load on all users by splitting their attention. However, for users with cognitive and learning disabilities, these difficulties are likely to be persistent and significant, so that they are unable to access content and abandon tasks.
Cognitive and learning disabilities include long-term and short-term and sometimes permanent difficulties relating to cognitive functions, such as:
These are usually hidden difficulties and may be age related. The terminology and definitions used for cognitive disabilities varies between countries and users are less likely to have a formal diagnosis of a disability than individuals with physical and sensory difficulties. Cognitive disabilities may include intellectual impairments affecting comprehension alongside written and spoken expression. People may also experience a co-occurrence of difficulties such as dyspraxia / developmental coordination difficulties and ADHD should also be taken into account.
It should be noted that by addressing barriers to accessibility for users with cognitive and learning disabilities, improvements to digital technologies can be achieved and there is the potential to improve user experience for everyone.
Some aspects of making web content and applications friendly for people with cognitive impairments are best dealt with as part of the overall design process. For most organizations there should be scope included for a user-centered design process.
Key parts of this process for people with cognitive impairments should be:
If people with cognitive impairments are included in the usability testing and their feedback is accounted for, you can be sure that the website will be easier to use for everyone. (See Usability testing, below)
Usability testing is the best way to know if your content and functionality works for real people with cognitive and learning disabilities.
Usability is important for everyone. However, if someone cannot use the content or design without help because of their disability, then the content is not accessible for them. It is important to change the design so that users with cognitive or learning disabilities can use the content independently.
Including digital accessibility throughout a project, right from the beginning, improves accessibility for all users. Including design patterns which focus on the needs of those with cognitive disabilities, and when possible, usability testing with individuals with cognitive disabilities, helps ensure accessibility for these individuals.
Automated testing for accessibility focuses on more technical areas of accessibility. While important, automated testing cannot assess if people with a cognitive impairment can successfully use the content. It is vital for people with cognitive disabilities that development teams do not rely solely on automated accessibility testing. Development teams should:
Sometimes designs and content are usable for some people but not if they have cognitive or learning impairments. Sometimes content is usable by people with one learning disability but not a different one. For example, content with fewer words and more numbers may be perfect for some users with dyslexia or autism spectrum disorder, but inaccessible for people with dyscalculia who struggle with numeric information. It is important that usability testing includes a diverse set of users with different cognitive or learning disabilities, such as people with a memory impairment, attention impairment, language and communication disability and intellectual disability.
Persons with disabilities should participate in the design and development process. This also includes research that has something to do with them. They're the experts in what works for them.
This can involve including people with cognitive and learning disabilities in:
It is important to get a declaration of consent from all participants involved in testing and focus groups before they start. Before they sign up, participants must know and understand the details such as:
If your tester has a guardian, you should get informed consent from both the tester and their guardian.
Using an understandable consent form is important. Our design patterns on clear content will help you use clear language and layout. Adding symbols can also help. You can also add comprehension questions to confirm that the terms are understood. You can also adapt the example consent forms from our developer resource page.
Finding people to include in usability testing who have different learning and cognitive disabilities can be relatively easy. People sometimes recruit users from an organization or self-help group for people with learning difficulties. Social media groups can be an easy and convenient resource. Alternatively, small developers can achieve a large improvement by asking people who they know, such as friends, colleagues, relatives or neighbors who:
It is helpful to find people with learning and cognitive difficulties who are also in your target group as customers or users.
Our developer resource page references project and resources with information on finding and working with persons with learning and cognitive difficulties as co-researchers or peer researchers. Peer-researchers understand the perspective of people with their disabilities. The researchers and developers work together with peer researchers to find solutions. Peer researchers are also involved in testing the solution with other people with cognitive and learning disabilities.
If your organization has a more formal process, work with those that help employees or community members get assistive technology or other accommodations. They can put out a call for volunteers to their contacts. This helps individuals self-identify and opt-in to help.
It is beyond the scope of this document to provide a guide to usability testing and user-research, however, there are useful resources available on our developer resource page. As a short overview, usability could be measured based on efficacy, efficiency and satisfaction. This can be done by measuring or tracking:
At the end of the evaluation you should be able to answer:
There are some differences when performing usability testing with people who have cognitive impairments:
Here are some suggestions of what to look for when conducting usability testing with people with learning and cognitive disabilities:
(With thanks to Smart4MD and Easy Reading for this overview. These projects are co-financed by the European Union under an EU Framework Programme for Research and Innovation – Horizon 2020, with grant agreement number 643399 and 780529 and the European commission for this contribution.)
Any time there is a 'target audience', there will be people with learning and cognitive disabilities in that audience. Cognitive impairments are often invisible in day-to-day life until people encounter particular challenges. To provide some context and understanding, eight personas have been created which outline fictional people with various cognitive impairments and the challenges they face.
For additional examples from other organizations, see Persona Links on the Developer resources page.
Problem:I'm not sure what I should press. I pressed something that looked like the buy button but it did nothing. I am not sure if it is me or if this website just doesn't work.
Works well:The buy button was clearly something I could click. The process was easy. I have now bought matching dresses for the grandchildren.
Alison has a medical background, working in rehabilitation of physical injuries, but has recently decided to work part-time to take up more hobbies and be with her grandchildren. She wants to try an online course to learn Chinese, in preparation for a special holiday. Alison considers 63 to be the new 36. However, she has difficulty concentrating and finding the word she wants to say. She often makes typos and has to correct sentences when she re-reads them. She becomes easily frustrated as she finds new technical things, like updated design patterns and applications, to be hard to learn and less intuitive than they used to be. Plus, navigation takes longer than in the past. Unfortunately, this includes learning how to use a new interface and this affects the way she works when swapping between her tablet, phone and computer.
Alison recently took an evening course to learn how to use Windows and MS Word ten years ago and used to feel very comfortable with the interface. After she had to renew her computer she finds all the updates mean that most applications now appear very different. She realizes that links and buttons have changed appearance and often finds she does not know what to press. Sometimes she will press a picture or stylized heading that is not a control and so is not sure if the internet was down, the site is broken or she has made a mistake. Sometimes she touches something accidentally and the focus moves to a different page or application. For example, she recently tried to enlarge some small text and activated a link instead of enlarging it! She misses the days when all links were in blue and underlined.
Alison loses self-confidence when things go wrong. For example, selecting an incorrect button or getting an error that she does not understand. She knows to try and press the back button to go back a step, but it does not always work as she thinks it will. She tends to think she cannot cope, so gives up, but with support to adapt the interface to suit her needs she could learn to use the new style.
Her children worked with her to reduce the number of menu items on the application toolbar so she can concentrate on the ones she regularly uses. They helped her change her settings so when searching for items on the web, only a limited number now appear at one time. They also found her a de-cluttering browser extension that takes away many of the advertisements and other items that clutter her social media pages when communicating with her grandchildren.
When writing letters and messages on her computer, phone and tablet Alison pauses every so often and checks that what she is writing makes sense. She finds it very annoying having to work so slowly, but by using text-to-speech to read out content she has found she can hear her mistakes more easily than she notices them on the screen. She has also discovered that this process can make reading web pages easier and less tiring. However, she often has to go over instructions several times before completing tasks online. She depends on the fact that forms do not time out or have an option to allow her to extend the time to fill in the edit boxes.
Alison knows her math skills are not as sharp as they used to be. She is worried about making mistakes that will put her financially at risk and she is not sure she should be using her credit card online. Alison wants to feel safe and supported.
She has found that autocomplete helps filling out forms, but she tends to worry that what has been entered may not be accurate. She has a paper card listing some commonly needed information such as her phone number, address and postcode. She stores secure information in a special folder and she has set up an agreement with the bank to limit spending on her credit card and mobile banking.
Alison would like to give feedback and tell her bank what changes they could make to their website to make it more usable for her and other mature customers. She struggles to find the feedback form and she has to type in a lot of information to send her suggestions. When she types in her phone number without the area code she receives an error. She tries to fix the error and send the suggestion but the send button becomes disabled so she probably needs to correct something else as well. At this point Alison feels they do not want her feedback and gives up. She now uses the site much less often. She also finds it hard to reach a support person on the phone because of the confusing phone menu system, so drives into the bank instead. She is thinking of changing to her daughters bank, so her daughter can help her.
Problem:They used lots of words on the links that did not seem to make sense. I think they were metaphors but I'm not sure.
Works well:I put my mouse over the items I did not understand and there was some clear text that explained what it did. I would rather they just used the clear text in the first place but at least I could use it.
Amy loves her computer science course and now programs in several languages. She has discovered she can visualize the outcome of her coding and is quick to find any errors even if they have not been highlighted. Documentation writing is less fun and she tends to be rather too concise which means some users do not receive enough help using her applications.
Being able to code your own websites can make you very critical of others! Amy finds that she often feels quite confused by some social media sites that have dynamically changing content with random messages and advertisements. She either avoids these sites or tends to try to personalize them by clearing away the clutter and choosing to hide sections. Navigation that does not follow a simple route across an entire site really annoys her, as she feels this does not help anyone. She also finds that she is missing important information on sites that have too much information on pages or have no clear and logical structure.
When a page loads automatically or animations and videos play automatically cause problems for Amy. Sometimes, the movement can be very distracting and the sounds alarming. She has always found that sudden noises or something happening unintentionally has been a problem. When designing her own applications and websites she makes sure all the controls for animated objects or videos are very visible and do not start until the user has decided they wish to interact or view the object.
Amy is always concerned about communicating clearly and finds it hard when people ask her to create a design that includes abstract imagery. Images that do not directly represent something make Amy feel uneasy and she tends to ask if there can be some explanatory text in case other users are confused. On the other hand, a figure of speech where someone has written something that is not literal makes her wish that the writer would use easy to read content as it is hard to understand concepts such as, "the wheels of justice turning slowly."
Problem:As a slow reader it takes me ages to read though badly structured text and I often miss important information.
Works well:The newsletter has headings so I can find the important information quickly.
Anna has been a student for the past year. Her Fashion Design course has been challenging but fun. She loves the creative aspect of the diploma and would rather be drawing than writing. She has moderate dyslexia, which affects her ability to read, spell and use numbers. Anna has a poor working memory, especially for numbers and digits. She also has poor auditory discrimination which affects her ability to read quickly.
Anna had several projects to complete as part of her portfolio, but the one that worried her most involved a written assignment where she has to research the topic of Post-war fashions and their impact on today’s designs.
Anna's use of the library catalogue from home failed at the first attempt when she could not remember her password. She kept putting in ‘afib61’ rather than ‘afid16’ and could not see the mistake. The error message on the web page had not helped because it announced that her user name or password were incorrect and she was not sure which one was wrong. Luckily, as she was on her own laptop the browser settings allowed her to save her password and she was able to automatically log in.
Having navigated the online library system, Anna eventually found a paper on the subject she wanted, which she could download in pdf format. She was hoping to use her text-to-speech app to read the content aloud but when she tried to highlight the text nothing happened. She discovered the document was actually an image and yet there was no warning this was the case. She could not find an alternative accessible version of the paper. This meant she had to use optical character recognition to virtually scan the paper. It was not totally successful leaving gaps in the information she found and the process took away valuable time from her writing.
Finally, Anna found an ejournal that had another article, but there was a form that had to be completed. Anna duly started the process but realized she did not know the author’s name. She returned to the page where she had found the article to copy and paste the name. Sadly when she returned to the form all that she had filled in was lost. She had hoped to just be able to add the final bit, not have to retype the whole thing again.
(Adapted from MOOCAP Erasmus + Persona CC-BY-4.0 http://gpii.eu/moocap/?page_id=33)
Anna is a very slow reader and often sounds out words. She has low auditory processing skills so she cannot speed up her screen reader. Therefore, to manage her busy life she has to try and scan read and skip through the massive amounts of content, emails and newsletter she sees so she can read only the most important parts. Sometimes however, she cannot find important content because it is buried inside lots of other content, or the headers and visual layout of the content does not guide her to where she needs to be.
Anna is always worried that she is missing something important and sometimes she is. For example, her daughters elementary school published a weekly newsletter with interesting stories about activities and important announcements. It contained information that her daughters school was ending early one day, but it was buried under less important information about the school activities. Because it takes her so long to read each word she did not manage to read the whole newsletter and did not know that her daughter was coming home earlier than usual. As a result she was not home in time and her daughter was left waiting outside for over an hour.
Anna has bad eye hand coordination, so precise movements are hard and she often touches the wrong button or digit when typing on her small phone screen. With her low letter recognition this makes typing in codes or text very unreliable. She also confuses left and right so she is often pressing the off button in place of the volume. In most interactions on her phone she makes some form of mistake, such as loading a new video when she intended to expand the screen of the window she was watching. To use an application successfully it needs to have a consistent back or undo function.
Problem:If I come to a website that has lots of banners automatically flying by it really distracts me and I want to turn them off!
Works well:I found an option on my computer to say I wanted less movement and the website stopped all the flying things.
Carolyn found concentrating at school difficult and when she got into college to take a course in business studies life became even more stressful. She knew she could cope with the studies but never seemed to get her work completed on time, found it hard to start a report and even to create a plan for a project. When working with others she always had good ideas but somehow they were never taken up and she became frustrated often failing to keep her feelings in check. Luckily, a tutor suggested she sought help and when a psychologist, mentioned Attention Deficit Hyperactive Disorder (ADHD) Carolyn was relieved to have a reason for some of the planning and organizational difficulties she was having. She learnt that if she could make use of her constantly active brain and body as well as manage her time better, she could turn her hobby into a very successful Yoga business.
Carolyn could not really explain her apparent forgetfulness and not being able to focus or complete tasks, but she knew that if she came across a long document or web page with dense text she had to find the key points. If the web page failed to have a clear structure with a content list, well-spaced and highlighted headings she would be lost and lose concentration. Carolyn also said that if she was using her mobile she found advertisements appearing between chunks of text completely upset her focus and she had to stop reading. However, when there was good use of white space, recognizable icons linking to simple bold text clarifying the important points, Carolyn could target these areas and find out what she needed. A clear summary also provided clarity of understanding and Carolyn could remember much of what she had read.
When setting up a new website for her business, Carolyn found an attractive template with several different ways of being able to show images of her exercises. However, she could not make the carousel of photographs pause, or a banner with her latest news stop scrolling. This really annoyed her as she found both items stopped her concentrating on the real content on the rest of the site. She thought that if it was upsetting her, what about her intended audience! She had to find a friend to add some code that not only added controls, but also stopped the automatic movement giving her website a calmness that she hoped her yoga teaching achieved.
Carolyn enjoyed her Yoga teaching, but found that if she was developing some instructional materials for her website, online tools often failed to provide sufficient guidance. Unless there was a clear pathway and a way to return to the place where she was working, she often deleted items by accident or could not make corrections. Saving endless previews with yet more tabs being open in her browser caused anxiety levels to rise. It was not until she found a web app that made each task clear with a submit button, that saved her work in stages, that she was able to cope. Carolyn was able to see sections of her work in the correct order and could then manage the bite size chunks of instruction, rather than have to deal with it all at once. This made it so much easier for her to complete the exercise sheets and she became confident in her use of the application to the extent she was willing to purchase the pro version.
Theoretically, Carolyn likes instructional videos, but in practice she can only concentrate well enough to learn for a few minutes at a time. Then she loses her concentration. She will usually lose focus earlier if there is more than a minute of content that she already knows. When this happens, she misses the information that she needs! Carolyn tries hard but she still cannot focus for more than a few minutes on content that she already knows. Sometimes she watches videos at high speed so that they are less boring for her, but she still loses focus within a few minutes. When a video is broken down into segments with clear headings, she can jump to the information she needs to learn, and jump forward over segments that she already knows. When she misses information that she needs she can easily jump to the correct location and focus.
Problem:I want to turn the volume up but there is no dial?
Works well:There was a clear volume buttons with a label that made sense, so I knew what to press.
Frank retired from his law firm in his early 60s when he found he was forgetting important items that needed to be discussed in his complex caseload. He found that he was forgetting material that he had just read, losing and misplacing objects and having trouble planning or organizing events. Frank is a very intelligent man and that has not changed. You will often find him reading an article about the law. However, he finds he cannot learn new things that rely on remembering new information. This can include new words or symbols.
Frank noticed that he had trouble with online calendars and booking flights and hotels when he was planning his summer holiday. He could not work out the way the dates had to be entered into the form and made mistakes with the month and day. If only there had been a good example or tooltip. He also found that when he was booking a flight, the table that had the various lists of airports automatically entered the initials, which was very confusing when he was checking that everything was correct. Finally, there was the issue of making sure he booked the right number of nights for his hotel stay. He knew his arrival time at the airport was a day later than when he left, but it would have helped to have had a calendar with colour and clear markings for the days in the week not just numbers.
Many web pages now have their own graphic icons and ways of indicating actions that need to be completed. Frank was having problems searching for information about a care home that he thought might help him in the future. He could not work out what the various options were when he came to fill out a form for his requirements. There appeared to be a series of small images beside the edit boxes, but the minute he began to write in the form the text explanation disappeared. He wanted the instructions to remain in place above the area where he was writing and for the box to be highlighted when he found he had missed some important sections.
Frank likes to surf the web for anything to do with fishing, his favorite hobby. However, he has found that the sheer number of items that appear when he types in a few words very confusing. Ideally he would like the number of search results to be reduced and perhaps have some way of seeing the items categorized in groups so that he can work out which services he needs. In this case it might also be helpful to have icons appearing when the groups are listed, so that he can see articles about fly fishing in one section and sea fishing in another. Blocks of text with more white space around them would also be helpful so that he is not having to cope with such a mass of text.
Frank can be independent, but often finds unsuitable designs make him require help. For example, he was trying to make a doctor's appointment. He went to the doctor's website and clicked on “make an appointment”. Then a popup opened asking him for the date. He became distracted by the phone, and when he returned to the screen he was not sure what it was for. So he did not make the appointment. If the popup had had a clear heading he would have been reminded of what he was doing, but without this landmark he was just confused.
Later Frank tried calling to make an appointment. Unfortunately, the voice system was automated and asked him questions like “press 2 to make an appointment” Frank typically cannot remember the digit - especially while he is processing the options. He usually gets lost in these systems or types the wrong digit. Frank is reluctant to ask for help and as a result he is not getting the health care he needs.
Frank recently moved to a smaller apartment that is easier to take care of. However, this means he is not used to the ICT interfaces for the heating and television system. He has tried to turn on the heat, but the menu item for selecting heat or air conditioning is labeled "mode" and he cannot remember or learn new terms. Frank cannot use the whole unit because of this one term. This has caused emergencies such as hypothermia. Frank keeps the heating on at the same temperature and will only change it when his helper comes.
The TV also has an ICT interface with a lot of symbols that Frank does not know. His helper put an “on/off” sticker next to the button that he can use, but he cannot change the channel or change the volume.
When his microwave broke he bought a new one with controls that were similar to his old one. Because the controls were familiar, Frank can use the microwave unaided, although he needs help with the TV and heating.
Problem:I find it hard to understand and remember such long and complex written instructions.
Works well:The instructions for scanning items are presented as a clear list of steps made of pictures with easy to read text next to them. If I get stuck I can quickly find a reminder of what to do in such ‘Easy Read’ content.
George enjoys his job and lives semi-independently in a small town, where he can easily find his way around. However, George finds it hard to use search engines and navigate around websites because of the need to work with large blocks of text. He has problems using the online systems at work, and needs help to search for suitable videos or music.
George used to use Makaton symbols and gestures when at school, but is able to communicate relatively easily now, although reading and writing remains a challenge. Surfing the web is hard when most interactions require text input, but George likes to watch videos, find images and listen to music as well as playing games online. Friends have set up links with recognizable icons on his tablet and this has made it easy to visit his favorite sites. If recognizable symbols or icons could be used in more situations, George feels he would be able to reach more sites independently. There are search engines designed for children and these often use more images, but tend to be too childish for George’s taste.
George has been told about surfing safely and not giving out personal information. He is very lucky that his family has set up his Facebook and Skype account with various privacy settings. However, George finds the way emojis change or new icons keep appearing on his message systems rather confusing and does not always realize what some of them mean. He has sometimes selected an inappropriate symbol and then receives a rather short message from a friend in return that is upsetting. He finds it hard to explain what might have happened. He knows there have been times when he really can’t choose the right symbol because it is too small and he finds it hard to accurately hit the spot. George is then very worried as he does not know how to unlike or change his symbol choice. Interacting with emojis and other symbols is much easier for him with easy ways to enlarge these features on touch interfaces and to undo errors.
Using a mouse is not easy for everyone and double clicking can take time to learn. George has worked hard to improve his mouse skills by playing many onscreen games, but he still finds it hard to move accurately enough to skip ads on videos or to track down the close/exit method offered by some popup windows. Once again friends have come to the rescue and enabled an ad blocker extension for his browser, but this does not always capture all the ads or prevent George selecting the submit rather than a cross or exit button on a pop-up. There have been times when George has downloaded malware without any second warning appearing or been unable to reach a site because he cannot find the small cross on a transparent popup window that overlays the main page.
George finds it very hard to read instructions unless they use very short and easy to read words. He needs text that has been simplified. The best option for George is when someone has taken the trouble to provide a summary of a paragraph with a well-known symbol,short bullet points and a clear diagram or image of what is required. He finds videos with instructions usually go too quickly and he has to stop them, going back time and time again. Helpful instructions with well broken up sets of phrases using easy to read words can work well and he can go back to them when he has to remember how to do a particular task.
Problem:It says there is a meeting at 15.34 UTH. Now is lunch time. Did I miss it?
Works well:There is a line marker showing what time of day it is now, so I can see the meeting is soon.
Jonathan is a massage therapist with dyscalculia. For Jonathan numbers are a foreign language. He can add simple numbers with his fingers and cope with very basic sums. However, he has particular difficulty with numbers that have a series of zeros and their relationship to each other such as 10, 100, 1000 etc. He finds complex calculations, symbols and mathematical concepts are very problematic.
Jonathan struggles with the actual value of products, purchasing the correct quantities, for example when buying food at the supermarket and often orders far too much or too little when using online shopping carts. He has found it is much more helpful to have symbols representing the proportional size of items per price or to have a warning when he has ordered an item that might be very large and therefore costly. He saves shopping lists that have been successful and where the amounts have been correct so that he can re-use the lists on other occasions. His bank has helped by adding restrictions on the amount he can spend whether online or using his mobile phone. This can be annoying, but has stopped him from overdrawing his account.
The use of pin numbers and passwords that insist on including a number has always been an issue and most of the time Jonathan uses a secure password application when online. When it comes to the number on the back of his credit card (Card Verification Code) that is always required at the end of a payment exercise, he has to look it up each time, though autofill has helped with completing the rest of the form. Jonathan made sure that what he originally entered and saved in his browser was correct. Too many times he has had to retrace his steps due to typos and not seeing that the entry was incorrect. When he has to return to the form to make corrections, he finds it essential that the corrections needed are clearly highlighted and the instructions provided are helpful. He also feels that it is important that the data he entered previously has not been lost, as the more often he types in numbers etc. the more likely he is to make mistakes.
At work, there are times when Jonathan has to share a spreadsheet with a colleague to ensure that the group’s accounts are in order, suppliers have been correctly invoiced and fees collected. The mass of numbers affects Jonathan’s ability to concentrate on the various areas on the spreadsheet. He has found that it helps to use color coding, increased spacing and larger font sizes in order to pick out the various elements. He uses a tool for recording his hours where he can press start and stop to see how long he has worked without using maths but he is not confident to add hours worked to the spreadsheet himself. He wishes it was integrated into the work spreadsheet. Jonathan will often use the comment feature to add something that he feels his colleague need to check, rather than making the correction to the spreadsheet himself. If the document is saved as a PDF or presented in another format, Jonathan insists that it is easy to use with his text-to-speech program which helps him to check how the numbers need to be said and that he can annotate the contents when using his tablet. This is especially important if he is presenting numbers at a meeting.
Problem:When there are lots of buttons or menu items I often make mistakes and press the wrong ones and end up getting frustrated and wasting time.
Works well:I like websites that allow me to work through a series of instructions and edit boxes one after the other with clear buttons moving me to the next stage.
Maria is 50 years old, married, and lives with her family in Madrid, Spain. Maria is beginning to lose her memory but still works part-time for a local company.
Maria needs to gather specific types of online information for her job. She often has to run through reports about the company on the company’s website. She is only able to easily read the headlines of web pages. The company’s website looks fancy, has a modern user interface and a lot of dynamic elements that change when you hover the mouse over them. For Maria this site is a total nightmare! She finally finds the link to the data she needs as it appears when she happens to hover over a certain menu item with her mouse. The link is positioned in such a bad place that she did not notice it at first. She has found that it really helps if important interactive items are placed in the usual menu areas on a screen and the icons are clearly defined and easily recognizable.
While ordering business cards (a multi-step process), Maria has difficulty remembering information that she enters into previous screens. On the first step she sees content choices that the process expects her to remember in subsequent screens. Additionally, the prolonged mental stress that she experiences while navigating processes inhibits her brain from producing the cells necessary to form new memories. Processes that require her to remember information from one step to another need to provide her access to any previously provided information that is required to proceed, at the exact point of use that is required, otherwise she will not be able to complete the process.
Maria has bad eye hand coordination, so precise movements are hard and she often touches the wrong button on her small phone screen. This means she often presses the wrong button or digit when typing on her small phone screen. With her low letter recognition this makes typing in codes or text very unreliable. She confuses left and right so she is often pressing the off button in place of the volume. In most interactions on her phone she makes some form of mistake, such as loading a new video when she intended to expand the screen of the window she was watching. To use an application successfully it needs to have a consistent back function.
Problem:Long sentences are hard, too many strange words and I get lost.
Works well:I like simple short sentences with easy words.
Sam loved his work as a librarian. He had spent his entire life surrounded by books in peaceful places where he could research his love for history. In recent years, he enjoyed using the web to explore how other people around the world saw the history of his own country and the changing views on famous people from the past. Now he was becoming depressed and very frustrated due to a recent stroke. The right side of his body was paralyzed and he had difficulty having conversations with friends and family due to aphasia. To him this meant that some of his words were muddled, his understanding was not always as clear as it had been and worst of all; he could not read as fluently as he had in the past. One handed typing was slow and he found his word finding abilities often failed him.
Despite all the difficulties that Sam had with his beloved reading, he was determined to improve and found that if a website had no clutter or background imagery he could read the headings. He also found that if there was adequate spacing and the text was not too complex, he could pick words out and with the help of text-to-speech understand the meaning. He did not like the sound of the synthesized speech, because he found it distracting having always read silently. However, over time, he learnt to enlarge the fonts and if the page had left justified text with uneven right edges, he could find his way about by the different shapes of each paragraph. As he became more confident, he began to use some browser tools and was able to increase the line spacing and change the font style on some of his old favorite online historical documents.
Sam had not expected to have to fill in so many online forms in order to receive benefits due to his disability. They caused immense frustration and feelings of self-doubt due to their lack of clarity. Every time he had to fill in an edit box, the instructions disappeared the minute he began to type and he could not remember what was required. He often had to refresh the page and start again to see the label in the box. Sam spent so long on the task that the page would time out. He had to print it out and get help. This was really upsetting as he wanted to be independent and it often reduced him to tears. This was very unlike him, but as the doctor explained, this was linked to his stroke. He also found it very frustrating when a form required a particular way of formatting information with no example as to how to complete the action. Worse still was when the error was not clearly explained, making correction even harder. Dates, postal codes and phone numbers are a particular nightmare.
The effects of aphasia with acquired dyslexia can be exhausting and confusing but most worrying for Sam was the sense of getting lost on a web page that he thought he knew. He admitted to being nervous when he could not pick out elements in a page that required an interaction. Sometimes he said he did not dare click on a button in case he did something wrong or was sent to somewhere without warning. Sam found this aspect of his web surfing very alarming, as in the past he had been able to navigate with ease. He discovered that the edges of shapes did not appear as clear as they should have been when people use pale greys and he missed links unless expressly highlighted. If a pop-up window suddenly appeared, there were times when he could not close it to return to the page. Small crosses became a nightmare and Sam stressed that the more things happened on a page, the more confused he became. He mentioned the fact that some sites were easier on his tablet as then it all seemed to flow one way and he could just scroll up and down until he felt happy with a decision.
When text was written in the passive voice or in an academic manner with long complex words Sam struggled to sometimes understand their meaning even if they were in context. He also found, if he was required to use the same type of language in a form, that he had to copy the words as he could not always spell them and at times he used the wrong word. When he was able to use an app that enabled the text to be read aloud, he could cope if the language was clear and the sentences were kept short. He liked articles that were written in the active tense so he could understand the main ideas straight away.
Problem:I got lost making the order and I wanted to go back to the previous step. I hit the back key in the browser and it reloaded the home page. I had to start over.
Works well:There was a clear back button on each step and when I used the browser back button it also worked.
Tom was involved in a very serious car crash that left him with some physical, sensory and cognitive disabilities having sustained a brain injury. He has returned to work, but often finds communications strained due to difficulties with memory recollection and visual understanding.
Tom had to learn how to walk, talk, and basically live life all over again. Medical experts informed him that his greatest chances for recovery would take place within the first 2 years after his injury. After that he may continue to recover, but at a much slower, and incremental rate. His friends and family were amazed by how quickly he regained his ability to speak, and perform his daily life functions. They were perplexed, however, by all of the cognitive difficulties he expressed having, despite his clear ability to articulate and communicate. For example, he often cannot recognize images and faces. He gets disorientated in physical spaces and often gets lost in rooms, as well as buildings, larger places, documents and websites.
He has now returned to his old company as a researcher and is back using applications and the Internet throughout his working day.
Tom has dexterity difficulties so he sometimes uses speech recognition to work through web pages and enter text. He finds this method the least tiring of all the possible input options. Although his speech is slow, he is able to control his computer using speech commands and dictation. It is quite easy to use simple commands to control websites, although there are times when he forgets some of the commands and has to use his cheat sheet. Tom likes the scroll commands that allow him to read slowly down a page without using any other input device and he can often retrace his steps as he has to reread items. However, there can be problems if the forms on the website are not labeled correctly or if buttons do not have clear names. Tom had help personalizing some aspects of form completion, but if an element is inaccessible via the keyboard, he has to use the mouse grid to interact with that part of the site. This is a slow process and can be frustrating as Tom finds he loses concentration.
Tom finds there are times when he spells words incorrectly and he appreciates error corrections or a system that accepts mistakes. He also has word finding problems when he is tired and he welcomes search suggestions,as these are ideas that might be related to his search. However, too many results can cause concern and Tom admits he really cannot work his way through very long lists that have not been broken up with headings and categories.
Tom has difficulty understanding content when it is not explicitly clear, and without any ambiguity whatsoever. He takes a notably longer amount of time to read and process information in order to be certain that he is interpreting it correctly. His interpretation of information is almost always correct, but even the slightest bit of ambiguity, or open interpretation creates sticking points that he must read over and over again, and question every which way until he can assure himself with the confidence that he understands it correctly. Examples and clear step-by-step instructions can help him have the confidence to complete his task. Simple, clear memorable graphics or large indicators of steps in a process can increase Tom’s understanding,confidence and orientation in a process.
Tom tries to understand the outline of the page and site, so that he does not get lost in the content. Sometimes he dives into the website but then he does not know where he is in the content or task. Clear and consistent headings in a hierarchical structure are needed for Tom to understand the level of importance of content and a clear site structure lets him orientate himself in the site.
He values simple, clear graphics that relate to the content and break it up. These help him orient as well as understand and remember the content. This also includes the following user needs.: Symbols that emphasize the structure and role of the content or an image that accompanies the main text and makes it memorable.
Complex presentations of information (images, diagrams, content heavy web pages, etc) overload Tom’s cognitive functioning. This shuts his brain down and prevents him from progressing through processes, navigating, systems, and environments, and understanding the information presented, at both the micro and macro level.
Liberal use of white space can decrease the cognitive load where there is a considerable amount of content on one page.
User needs for people with learning and cognitive disabilities (COGA) are often important for other users. However, for COGA groups they often make the difference between being able to use the site or not be able to use it at all.
As a user with a memory impairment, attention impairment and/or executive function impairment, I need to know the purpose of the content so that I know if I am in the right place, and what I am doing even if I lose focus for a time.
This also includes the following user needs.:
Related Personas: Carolyn, Frank, Maria, Tom
As a user with a memory impairment and/or executive function impairment, I find it hard to learn new interface design patterns. I need to know what controls are available and how to use them so that the site is usable for me.
This also includes the following user needs.:
As a user with a memory impairment, weak executive function and/or weak language processing skills, I need to be able to find features and content easily, so that I can find things in a reasonable amount of time.
I can identify important information and critical functions on a page, quickly and easily.
This also includes the following user needs.:
Related Personas: Alison, Amy, Anna, Carolyn, Maria, Tom
As a user with a memory impairment, weak executive function and/or weak language processing skills, I need to be able to find features and content easily, so that I can find things in a reasonable amount of time. I can easily search for what I want.
This also includes the following user needs:
Related Persona: Tom
As a user with a memory impairment, weak executive function and/or weak language processing skills, I need to be able to find features and content easily, so that I can find things in a reasonable amount of time.
The structure and menu categories make sense to me, so that I find what I am looking for, without looking in the wrong place.
This also includes the following user needs:
As a user with a language impairment, learning disability and/or a memory impairment, I want the language used to be clear and easy for me to understand so that I can understand the content.
This also includes the following user needs:
Related Personas: Carolyn, George, Sam, Tom
As a user with complex communication needs that may include a mild language impairment, I want symbols that help me understand the content.
This also includes the following user needs:
As a user with a severe language impairment, who has managed to learn a symbol vocabulary, to have symbols on top of each phrase and very simplified language. Of course it is best if I understand the symbols and they are the ones I have learnt (via personalization).
Related Persona: Frank, George
As a user with weak executive functioning and attention impairments, I want media presented in small chunks of understandable content, so I can understand the main points and not lose focus.
This also includes the following user needs:
Related Persona: Carolyn
As a user with a language impairment, learning disability and/or an impaired memory, I want a page layout that helps me follow and understand the content without getting overwhelmed.
This also includes the following user needs:
Related Personas: Amy, Anna, Carolyn, Frank, George, Sam, Tom
As a user who does not understand numerical concepts, I need content to be usable without understanding math concepts.
This also includes the following user needs:
As a user who has difficulty with organization (executive functioning), typing, and putting letters and numbers in the right order, I want an interface that helps me avoid making mistakes, complete forms and other similar tasks successfully.
This also includes the following user needs:
Related Personas: Alison, Anna, Carolyn, Frank, George, Jonathan, Maria, Sam, Tom
As a user who often makes mistakes or touches the wrong thing, I want to be able to undo what I just did quickly and easily so that I can manage to use applications and not give up.
This also includes the following user needs:
As a user with an attention impairment and weak memory, I need to be able to avoid distraction and restore the context after I lose focus and come back to the task, so that I can complete the task I am trying to do.
This also includes the following user needs:
As a user that needs help to stay focused, I need help with knowing where a task starts and finishes to help with switching attention so that I can focus on the task.
This also includes the following user needs:
As a user with poor short-term memory, I need to be able to go back or see information about where I am in a site so I can re-orientate myself.
As a user who gets disoriented, I want to know where I am in a process, including what I have done and what my next step will be.
As a user with short-term and working memory difficulties, I need access to information I entered during previous steps in a process.
As a user who has memory impairments and often forgets passwords, and has weak executive function, I need a method of secure website authentication that I can use.
This also includes the following user needs:
Related Personas: Anna, Jonathan
As a user who has memory impairments and weak language processing skills, I want to get human help, without going through a complex VoiceXML menu system and complex voice recognition menu system that relies on memory and executive function, so I can set an appointment or find out some information.
This also includes the following user needs:
As a user who often cannot use a website I want to be able to give feedback easily from every place where I get stuck. This ensures I am not excluded and the site is aware of my needs.
This also includes the following user needs:
Related Persona: Alison
As a user who often cannot use a website I sometimes need in-page and inline support so that I am able to use the content.
This also includes the following user needs:
Related Personas: George, Sam,
As a user with sensitivities that can be triggered by content (eg content that is busy, confusing, depressing, loud noise), I need content that I can cope with so that I can be successful.
This also includes the following user needs:
Related Persona: Tom
This also includes the following user needs:
As a user with short and medium term memory impairment and weak executive function I need a familiar interface so that I do not need to figure out and remember new interfaces. This may take a few weeks of repetition and I may not manage to learn it all if I have a condition affecting learning new things, such as dementia.
This also includes the following user needs:
Related Personas: Alison, Amy, Frank, Jonathan, Sam
As a user with learning and cognitive impairments, who uses add-ons and extensions as assistive technology, I need my add-ons, API's and extensions to work with the content so that I can use it.
This also includes the following user needs:
To help web content providers meet the needs of people with cognitive and learning disabilities we have identified the following objectives:
Help users understand what things are and how to use them. This often involves using things that are familiar to the user so that they do not have to learn new symbols, terms or design patterns. People with cognitive disabilities often need predictable behaviour and design patterns. For example, they may know the standard convention for hyperlinks (underlined and blue for unvisited; purple for visited). Using clear headings, boundaries and regions also help let people understand the page design. See the design guide for an understandable interface.
Help users find what they need. Navigating the system should be easy. See the design guide for navigation.
Use clear and understandable content. This includes clear text, clear images, speech, and easy to understand video. See the design guide for understandable content.
Help users avoid mistakes or correct them. A good design and use of scripts will make errors less likely, but when they do occur the user should know how to correct them, without having start from the beginning. See the design guide for errors.
Help users to maintain focus. Avoid distracting the user from their task. If they do get distracted, headings and breadcrumbs can help orientate the user and help the user restore the context when it is lost. (Making breadcrumbs clickable can also help the user undo mistakes.) See the design guide for focus.
Ensure processes do not rely on memory. Avoid barriers that stop people with cognitive disabilities from using content. This includes long passwords to log in and voice menus that involve remembering a specific number or term. Make sure there is an easier way option for people who need it. See the design guide for barriers.
Provide help and support. Graphics, summaries of long documents, adding icons to headings and links are all examples of extra help and support. Feedback must be usable by everyone. If users have difficulty sending feedback then you will not know if they are able to use the content or when they are experiencing problems. See the design guide for support.
Support adaptation and personalization. People with cognitive disabilities are often using add-ons or extensions as assistive technology. Sometimes, extra support which we can provide with minimal effort from the user via personalization that allows the user to select preferred options from a set of alternatives. Support personalization when you can. Do not disable add-ons and extensions!
See the design guide for personalization.
Note that most of the design patterns in the guide were originally created as recommendations for WCAG, the full list of potential requirements and the requirements for the design guide are available.
Making websites and applications friendly for people with cognitive and learning disabilities affects every part of design and development.
Accessibility has traditionally focused on the making the user interface usable for people with sensory and physical impairments in vision, hearing and/or mobility. Some accessibility features that help these user groups also help people with cognitive impairments. People with cognitive and learning disabilities also need improvements to context, language, usability, and other more general factors that impact everyone to some degree. As a result, they do not fit well into traditional accessibility standards.
This document provides assistance making websites and applications friendly for people with cognitive and learning disabilities by providing you with guidance for your designs and design process.
This guide is divided into design themes. Each theme includes user stories, testing methodologies, and design checkpoints. Just understanding the themes and user stories may help you make your content more accessible to some users with cognitive and learning disabilities. Please see the section on user testing for guidance on how to perform COGA user testing.
Please note this document is not the final draft. We are still working on harmonizing the content and the internal consistency of the terms and style. The task force also intends to redo the tables to make them consistent with the design patterns (such as in 5.1 and 6.1). In addition, design patterns 2.8, 2.9, 2.6 and 2.10 2.13 and 5.3 and 5.6 need to be checked for overlap. In addition, we are exploring the addition of these sections:
Comments and feedback are most welcome.
Not everyone finds learning new things easy, and not everyone can remember new designs. To use a site or application, people need to know what all controls and element are on each page and how to use them. Fewer people can use sites and applications that require users to figure out how to use controls or interact with the page.
Many users, including users with mild cognitive impairment or dementia, cannot easily learn new design metaphors or remember things they learned. Without these skills, it can be much harder or impossible to find what they need, work out what controls do and how to use them.
Many users can be overwhelmed by too many options or too much information. If an individual's reading is slow, then too much information without structure and organization will make it difficult or impossible to use the site.
Using familiar design patterns, terms and symbols is key to helping users who struggle to remember new symbols and design. Users need the following to be familiar:
Personalization can be extremely useful for designers who want to offer familiarity and flexibility. Familiarity helps users with cognitive and learning disabilities but is often based on the needs of the individual user. Personalization allows users to customize their interface, which is important as what is familiar for one user may not be familiar to another.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Test for the following but set up the tests so that the user demonstrates their knowledge and understanding rather than answers a simple question:
I can easily see the context and purpose of the page.
Related User Story: Clear Purpose.
Use a clear title or heading that summarizes the purpose of a page, or other clear signposts that have been tested by users with cognitive disabilities.
This helps many people, including those with poor memory and attention as well as anyone who is easily distracted due to age-appropriate forgetfulness and Attention-Deficit/Hyperactivity Disorder.
For example, someone with mild dementia is using online shopping. They get distracted and then when they look at the screen again they have forgotten what they were doing. A clear heading at the top of each page shows clearly what the page is about and what they are doing.
In another example, a user with Attention-Deficit/Hyperactivity Disorder is looking for information in a video. They can tell by the video title that this video is has the information they need.
Headings need to clarify the purpose of this specific page.
When possible, provide information to help users understand how they got to the page. For example: breadcrumbs, clearly indicated on main navigation, highlighting currently selected tab, etc.)
Success example: Headings tell me exactly where I am.
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
I always recognize where I am in the architecture of the website, application or multi-step process, even after I get distracted.
Related User Story: Clear Purpose.
In a multi-step process, clearly indicate the steps completed, the current step and the steps pending. Make it clear what the user did to reach the current step, including important choices.
Make sure the current location and progress within a sequence is clear.
Clearly indicating the current location and progress helps a user who loses focus or gets distracted reorient to their current activity without reading a great deal of content or restarting. Providing information about the steps that need to be completed ensures that a user who may find a process difficult to complete can determine if they can successfully finish.
Examples include:
Success example: Using breadcrumbs to indicate the current steps in the process, important choices, as well as past and future steps.
Failure example: Completed steps and choices the user has made are hard to find without relying on memory (example: hidden behind accordions or a previous page).
The following are proposals for WCAG. They experiment with more testable language.
I understand my options and the tasks I can perform and I can identify the controls I can interact with in order to complete actions.
Related User Story: Clear Operation.
Use a clear and recognizable design for controls. Make it clear what controls are and how to use them.
Use a clear design for controls by:
When this is not possible, provide instructions that explain their use. Instructions should be on the same page or one click away and written in plain language.
Using common style and design pattern on controls makes it easier to recognize and understand how to use it. Controls are parts of web pages that do something, e.g. a link, button, checkbox. The goal of these controls is to have someone use them. For example, an older user with age appropriate forgetfulness takes longer to learn new designs. They go to an ecommerce site has boxes around the headers (such as "womens" or "sale") and simple large text for the "add to cart" button. They click on the headings and not on the add to cart. After a few failures they assume they cannot manage it and leave the site.
Some users have trouble when controls have a different look, color or shape than they have used before. For example, when links do not have underlines and blue or purple text (even if this appears with focus) some users will not know there is a link.
If you have difficulty with memory, it can be harder to use unique controls. It may be slower to find them on the page. And even if they work just a little differently than similar ones, some may need to relearn how to use them each time they need to use them.
Using typical controls on the page will help people know how to use them. When using more unique controls, include easy to follow instructions and make them easy to find. Regardless of how a user uses the page (vision, auditory, voice input) it should be easy to identify, understand and use the controls.
If you are designing a new control, make them easy to identify (I know they are there), understand (I know what they do), and use (I know how to use them). Test with people with different cognitive and learning disabilities. Use a simple style or have easy to follow instructions that explain their use.
Success example:
Links with an underline and/or blue text color (or purple for already visited links), or both clearly identify links. Once a color is selected to be the primary link text color, other text on the page does not use this.
Failure example:
Links without an underline or usual blue text color (or purple for already visited links), even those that become clear when they receive focus are more difficult to use. Some users may not know they are there.
The following are proposals for WCAG. They experiment with more testable language.
Questions raised in the WCAG github issue 36discussion:
Controls do not move unexpectedly as I am using them.
Related User Story: Clear Operation.
Make sure controls and content remain in place and do not move, unless the user initiates the movement.
Sometimes users are about to press a control and the control moves. As a result, users with slow hand-eye coordination and processing speed may hit the wrong control causing an unwanted action and disorientation. For example, a user prepares to press a button on a video. The orientation changes to landscape and the control moves. Because the user has slow eye tracking or hand-eye coordination, they end up pressing a link to a new video.
Shifting controls and content also can cause cognitive overload and increase mental fatigue. For example, as a user with Traumatic Brain Injury reads content, the content refreshes and an additional article appears above the current content. The article the user is reading moves down. The user becomes disoriented and the application becomes very hard to use or understand.
Controls moving unexpectedly includes:
Note that if controls shift because of an action the user, and the user will not be trying to activate a moving control, it is usually not problematic. For example, form controls shift down while a user types text into a text box above the controls or when the user expands a section.
Success example:
A loading icon is visible while the page is loading. After the content is finished loading the loading icon is removed and the content stays in the same place.
Failure example:
The user is about to select a phone number to call. As the user is about to touch the phone number, it shifts down. The user presses the wrong phone number and calls the wrong person.
I know how to use all the controls and the effects of each action.
Related User Story: Clear Operation.
When controls affect a part of the content, the relationship between controls and affected content should be completely clear and unambiguous.
This can be achieved through:
Controls that affect only one section of a page is confusing. Many users will look again at the content, try and work out what they are supposed to do, and discover the correct controls or scrollbar. However, many people with cognitive or learning disabilities will not be able to work out what they did incorrectly. Others will feel cognitive overload, and will give up as a result. They may assume the application is broken, or that it is just too complicated for them. For all of these users, the application will not be usable.
Having a border or other visual cue around the controls and the relevant page section make it more understandable. If the controls cannot be next to the area they affect, check with user testing that the users with cognitive and learning disabilities find all the page relationships clear and immediately know how to use the controls.
This helps people with cognitive disabilities that impact problem solving skills, those that get overwhelmed when presented with a lot of text, and those with difficulties with more complicated tasks. This can include some individuals with early stages of dementia, people who have had a concussion or a stroke, people with intellectual disabilities, and others. Those impacted may not complete tasks, miss key information, and not return to pages that are complicated to use and understand.
Do not have two scroll bars close together. Some users may find it difficult to determine which one to use with a particular section of content. Instead, use clear visual layout and placement of the scroll bars, break the content into two separate pages, or consider removing unnecessary information from the page.
For example, consider a user living with dementia trying to work out which scrollbar to use if there are more than one embedded in scrollable regions. When they try the wrong scrollbar, they do not get the effect they desire and their content may seem to disappear. If a website has 2 scrollbars; each operates a different section. When users try the wrong scroll bar, they do not get the effect they desire.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I've used other websites that look like this so I know how to use it.
Related User Story: Clear Operation.
Use common design elements, affordances, and patterns that are familiar to most users.
Many users, such as those with mild cognitive impairment or dementia, cannot easily learn and remember new design metaphors. Without these skills, it can be much harder or impossible to locate desired items to interact with, and to know what interactions may do. Users can feel lost or overwhelmed.
Because common design elements are repeated often over a long period of use across many sites, users are more likely to recognize the interactions needed.
Common design elements, affordances and patterns include:
When deciding pages, select standard components that look and behave the way users expect. Use standard conventions for layout such as the home link in the upper left corner, navigation at the top, search in the upper right, etc. and create an obvious visual hierarchy in the page.
The following are proposals for WCAG. They experiment with more testable language.
On coga github: familiar-design-a.html
wcag issue 49, pull request 121
On coga github: familiar-design-aa.html
I find the design familiar such that user interface elements such as menus, buttons and design components as well as elements common to many websites such as help and search are where I expect them to be and do not move unexpectedly.
Related User Story: Clear Operation.
Use a consistent visual design across groups of pages.
Those with difficulty understanding how to interact with information need to use cues like color, layout and other visual information to help them know where to look, what they should do and how they should complete that task.
For example, an older user with age appropriate forgetfulness takes a long time to learn new designs. When they come to a site, the first page takes time to understand, but then they know what to do on the next page. If the next page is different from the first and also difficult to learn, they become tired and make more mistakes, as they move to a third page the cognitive load becomes too much and they cannot complete the task. This pattern helps by:
This includes:
Plan the design for your information before adding content. Think about the colors, font choices and areas where text and images will appear.
Success examples:
A web page has two submit buttons, both should visually look and function the same way.
All selected radio buttons on the site look the same.
When all links on a page have keyboard focus the focus indicator looks the same.
Failure examples:
3 pages have a submit button, but each one is located in a different place on the page.
There are 6 heading level 2s on a page. 4 are styled using Times New Roman, and 2 use Helvetica.
The following are proposals for WCAG. They experiment with more testable language.
On coga github: consistent-identification-and-styles.html
On coga github: consistent-identification-and-styles.html
Familiar symbols help me understand controls and content which would otherwise be difficult.
Related User Story: Clear Operation.
Add familiar symbols (icons, images and pictographs) to important content such as controls and section headings. Each symbol should convey a single meaning and be adjacent to the content it relates to.
People who have language comprehension difficulties who may be able to mechanically read but not understand the content or those who have learning and/or reading difficulties may rely on symbols to understand content and navigate to content they need. Symbols also help people who struggle with language and attention to navigate content, including media.
For example, a person with aphasia, has the intellectual ability to understand concepts, but struggles with language. They may be dependent on the use of symbols to browse pages for information.
It can also help the elderly population who can find cluttered pages with dense text hard to read on a screen. Clear symbols and images that act as signposts to the text content can be very helpful.
Provide symbols besides key texts, headings, media sections, contact us and help
Find the common symbol used
Success example:
A set of instructions where the bullet points are symbols relating to the content within the text.
Failure example:
A page with important instructions and no symbols or images to guide the reader or a very cluttered page of symbols that confuses.
The following are proposals for WCAG. They experiment with more testable language.
G103: Providing visual illustrations, pictures, and symbols to help explain ideas, events, and processes
Additional Resources:
On coga github: extra-symbols.html, and wcag issue 50, PR # 115
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to do an action that demonstrates usability.
I can easily understand, navigate and browse both the site and page structure.
Related User Story: Findable.
The structure and hierarchy of the page must be easy to follow. Often this involves:
By creating clear layouts, with easy to use controls, users can focus on the task instead of spending time figuring out how to use the controls and information. They easily find key information, and are more likely to return to the page. Clear layout helps people with cognitive and learning disabilities that impact problem solving skills, get overwhelmed when presented with a lot of text, impact problem solving skills, those that and those with difficulties with more complicated tasks
Some people with disabilities need a clear layout to help them know how to use the information. When structure and relationships are unclear, users may need to experiment with different layouts and structures until they work out how to use them. However, people with cognitive disabilities may not be able to do so, and may not be able to use the content or application. Those impacted may not complete tasks, miss key information, and not return to pages that are complicated to use and understand.
A clear organization of content into pages and sections with obvious purpose allows users to more easily locate relevant sections and to be confident that those they read in detail will match their purposes. Each page or section of content should be organized and marked so that its purpose is obvious. This might be through the use of visual cues, headings or labels or even a pyramid style of writing. Sometimes symbols (with alt text) can be used to make the sections purpose clear.
Content that is not directly relevant to the main purpose of a page should be distinctly separated and programmatically determinable. There should be no need to read all the content in case something important is missed. For example, ads that appear in-line in a section of content are rarely related to the purpose of a section and can be placed in a separate delimited section.
People who have difficulty with recognizing or comprehending written language, having difficulties with concentration or memory can find it easier to process graphical cues.
Visual of grouping of information is based on the psychological principle of Common Regions. It has been found that the grouping information using a border or color shading makes it easier for people to identify groups, even if the content of the group is not similar.
Figures: Example of the Common Regions grouping principle.
These graphical indicators allow people to identify structure and information types without reading text or have problems distinguishing groups of information. Using the graphical indicators consistently to indicate similar types of items aids with navigating content and reduces the cognitive load. Note that symbols are also helpful visual indicators.
Note that controls that affect only one section of a page can be confusing. Having a border around the controls and the relevant page section is helpful. If the controls cannot be next to the area they affect, check with user testing that the users find all the page relationships clear and immediately know how to use the controls.
For multimedia, each section should have a clear and descriptive heading. The user should be able to jump to each section.
Example 1: Chunks of content run into each other with a "flat design". Whereas some users can work out which chunks belong together, many users with cognitive disabilities will find it challenging or impossible. Thus, all the benefits of chunking content are lost.
Example 2: An elementary school publishes a weekly newsletter with interesting stories about activities and important announcements. Important announcements include early school dismissal. If the newsletter has a good heading structure, it will be easier for a parent who is a slow reader to find the important announcements about early school dismissal. Without a good heading structure, the important early dismissal information can be easily missed.
Examples of how this pattern will help people:
Making regions and a good page structure can include:
Examples of common graphical indicators and visual cues include:
Graphical indicators should also be programmatically available to enable assistive technologies to interpret the graphical indicators.
Sometimes the structure and relationships can be made clear through personalization or user agents and good use of semantics in the code (see WCAG 2.0 SC 1.3.1).
Succcess example:
A site that uses:
See GOV.UK. for an success example.
Failure examples:
Dense text, with little white space, no call outs, and a lack of visually differentiated headings to define sections;
The following are proposals for WCAG. They experiment with more testable language.
On coga github: clear-structure-and-relationships.html
ISO/FDIS 9241-112 [i.23]
ETSI 203 350 Guidelines for the design of mobile ICT devices and their related applications for people with cognitive disabilities: 12.4.2, 12.4.16, 12.4.16, 12.4.18, 12.4.21
I like small segments of multimedia that have navigable text or labels that describes the segment so I can easily navigate to what I want, take breaks and easily jump back a step if I do not follow or get distracted.
Related User Story: Media.
Divide long pieces of media into segments that are:
Provide a logical organization and structure that is easy to navigate.
Providing shorter logical segments allows a person to find and review a specific topic. If that person loses concentration or steps away, clear segmentation allows them to easily find their place in the material and start again. This is especially important for educational style content where review is often necessary.
Chunking media also allows for each segment to be given a unique URL and so easily referenced and shared.
Using a clear, logical structure allows users to orient and navigate through the content easily even if they get distracted.
For example:
The following are proposals for WCAG. They experiment with more testable language.
I can reach important information and the controls I need without scrolling or carrying out other actions. They are not hidden or off screen.
Related User Story: Findable.
Design key content to visually stand out and be visible to users without needing to scroll the page or hover over content. This includes:
People with low executive function, impaired memory, and other cognitive and learning disabilities may not be able to find features that require the use of the scroll bar or pointer hovers.
Users who are unfamiliar with the page (or common design patterns) rely on prominent visual styling aids to locate important information.
The amount of page visible before scrolling is dependent on a wide range of factors such as physical device size, resolution, pixel density and device setup.
The size of the visible region will be site specific. Where possible, use site statistics to understand what technology users are using and keep this in mind when designing the page.
For example, an elementary school publishes a weekly newsletter with interesting stories about activities and important announcements. Important announcements include early school dismissal. If the newsletter includes less important information before the early school dismissal, a parent who reads slowly may give up before scrolling down to the important information. A clear heading structure can help with this by reducing what needs to be read.
In another example, a user is writing a comment, but the send button is not visible when the view focuses on the text area. As a result, she cannot see how to send her feedback. The company will then not receive any feedback from groups who are not able to find the feedback button.
Make it easy to find the most important things on the page. Identify key content and its placement early in the design process.
Space at the top of the document is most likely to be visible to users without scrolling. Place key content at the top of the page to give the best experience to the widest range of users.
Consider the most constrained user experience first (e.g., a 240px wide mobile phone) and then design upwards from there in order to account for the widest range of scenarios.
Conducting user testing can identify common use cases and barriers. Adopting responsive development practices can improve the flexibility of the page to a range of different devices and stations.
Success examples:
The following are proposals for WCAG. They experiment with more testable language:
On coga github: critical-features.html and wcag issue 39
I can easily identify content that I need, and do not need. Information I need to know and important information stands out, or is the first thing I read and does not get lost in the noise of less important information.
Related User Story: Findable.
Make important tasks and features on the site visually and programmatically prominent. Techniques to do so include:
People with low executive function, impaired memory, and other cognitive and learning disabilities may have difficulty determining what they can do on a site. By calling out important tasks and features, people can more quickly determine whether the site will meet their needs.
For example, a user goes to website to buy the tickets. He sees many reviews and other information but cannot see how to buy the tickets. The user leaves the site.
The most important tasks and features are:
Usage data can normally identify the most common tasks. Focus groups and surveys are also useful for identifying what the users want.
Success example: A library website includes the important tasks directly on the main page. The advanced search box which allows users to search for books in the catalog is located towards the top of the home page and a simple version which allows users to search the site or the catalog is in the main navigation. Important tasks such as signing up for a library card, locating a branch, and reserving a conference room are listed in the main navigation and included on the main page in visually distinct boxes.
Failure example: A library website only includes upcoming events on the main page. Users have to click on a link titled Catalog before they can get to a search box to look for books. Signing up for a library card, locating a branch, and reserving a conference room are included on a page labeled About and are not easily visible from the main navigation.
I can easily search for what I want.
Related User Story: Findable.
Provide a friendly search capability. Ideally search should include:
Having a search capability allows users to find the content they need even if they cannot find the content using the site menus or other browsing mechanisms. A user can learn how to use search and reuse that skill on many sites.
User studies have shown the aging population tends to rely on search to locate information rather than navigating menus or surfing.
Menu systems and most site navigation require the user to understand the categories that the content provider has created for general use. Users with impaired executive function may be unable to identify the correct categories.
In some cases, users know the correct category via memory, rather than logic. For example, most users remember that the print function is often found under the file menu. Users with impaired memory may not be able to find these menu items based on recall.
Users with impaired short term memory or who are easily distracted may also find navigating a site and going to many pages to look for content is difficult, as they may lose focus and forget what they are looking for.
Search is most useful when it corrects misspellings, finds appropriate or related content and provides suggested auto-corrected versions of the search terms that the user can choose from.
Search is less important on small sites where every page is no more than two clicks away from the main page.
Success example: A site has a search.
The following are proposals for WCAG. They experiment with more testable language.
On coga github: search.html
I want predictable back or undo features so I'm exactly where I was previously, before I made a mistake.
Related User Story: Undo.
Always let the user return to a previous point.
The standard back button is the best way to do this as it is familiar to the user. Many users will try the back button first.
The user should never lose their work if they press back.
Allowing users to return to a previous point helps prevent mistakes and makes it easy to correct mistakes when they happen.
Examples of mistakes include:
If a person easily makes mistakes or makes them often, it is important that they can go back and make changes without having their work or previous choices deleted.
For example, a user is watching a video. They try to increase the volume but touch a different link instead. A new video now loads. The user can press the back button and return to the video they were watching before. They now know they can try and increase the volume and if they make a mistake, they can easily go back and try again.
In another example, the back button did not work as expected, but took them somewhere else (such as the home page). When they try to change the volume or add a comment they often lose the video they were watching and cannot find the way to get back to it. The user now feels they cannot use any of the website's features in case they lose their main content again. They do not expand the screen, change the volume, or leave comments.
In forms, each time the user has to re-enter data presents a new chance for mistakes to occur. Entering and re-entering data can be stressful and tiring from some people with learning and cognitive disabilities. This increases the likelihood of mistakes and may make it impossible to submit correct data and complete the intended task.
For those with anxiety, memory challenges, and difficulty following directions, the ability to go back and review information they have entered is very important. For example, for some people the task of following directions and reviewing their answers works best as two separate tasks. Being able to enter information with their focus being on following the directions, and later going back to review their answers, helps them be more effective.
When the user has an opportunity to go back and review the data they entered, even if submitted by mistake, it is easier to correct the information.
Options for supporting users going back include:
Success example:
The user is watching a video. They touch a control accidentally and pressing back does not take them back to the video
While applying A user accidentally hits the home icon and navigates awayompleting an online form when applying for a job. The user is able to go back through all the screens to be sure they did not misunderstand a section or skip an answer. The user can edit any data they mistyped.
Failure example:
Completing an online form when applying for a job. The user goes back a screen because they realize they may have forgotten to answer a question. When they use the back button all data previously entered has been cleared/deleted.
The following are proposals for WCAG. They experiment with more testable language: WCAG issue 38 and WCAG issue 53
Additional Resources:
I need to be able to find features and content easily.
Related User Story: Assistance and Support.
Streamline processes and workflows so that they include only the minimally necessary steps. Separate out optional steps that are supplemental but not required. Do not require the user to go through optional steps.
Streamlining processes and workflows reduces distractions, mistakes, and mental fatigue. Using short critical paths increases the chance that users with cognitive disabilities can successfully and accurately complete a process or task and navigate a workflow.
Success examples:
1. The steps included in the online process to buy movie tickets are:
The movie theater allows the user to view descriptions about the movie and ratings, buy snacks ahead of time, and donate to a charity. These actions, or steps, are not required in order for the user to complete the task of purchasing a movie ticket. Instead of requiring the user make these selections as part of the purchasing process, the user is given these options before the process is started and after it is complete.
2. For the most used function in an app:
Failure examples:
1. The steps included in the online process to buy movie tickets are:
The movie theater forces users to decide on snacks and making a charitable donation before paying for their tickets. While an opt out option is available, it is somewhat hidden on the screen, particularly on mobile devices, and users often give up when they can’t figure out how to pay.
2. For the most used function in an app:
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Test for the following:
I understand the language used including vocabulary, syntax, tense and other aspects of language.
Related User Story: Clear Language.
This benefits many people including those with language impairments, learning disabilities and a poor memory. Using uncommon words can make text and media difficult to understand.
People with language impairments often have a reduced vocabulary and learning new terms is a very slow, difficult process. For other groups, such as people living with dementia, learning new terms is not realistic or possible. Using uncommon words, that they do not already know, will make the content incomprehensible [unable to be understood] and unusable.
For example, someone with mild dementia is trying to turn on an ICT heating and air conditioning unit. The menu item for selecting heat or air conditioning is labeled "mode". The user cannot use the whole unit because of this one term. This type of design has caused emergencies such as hypothermia.
When using uncommon words, provide an explanation by:
Start using clear words in headings, labels, navigational elements, instructions, and error messages. This will increase the usability without a large time commitment.
Success example: Plain text with clear words and definition of term.
Your landlord must follow the law.
Failure example: Uncommon words and no explanations
A Landlord's Right to Deduct. When a tenant moves into a rental property, he or she will pay the landlord a security deposit. Depending on the jurisdiction, this deposit will be returned to the tenant within a specific time period at the cessation of the lease term, as long as the tenant follows all the terms and tenants of the lease agreement or contract. Select links below to read the laws that pertain to your situation.
The following are proposals for WCAG. They experiment with more testable language.
Proposals for wcag design requirement can be found at On coga github: plain-language-a.html, wcag issue 30, pull request 135
On coga github: plain-language-aa.html wcag issue 41, pull request 107
On coga github: plain-language-aaa.html pull request 105.
I understand the language used including vocabulary, syntax, tense and other aspects of language
Related User Story: Clear Language.
Use the tense and the voice that is easiest to understand. In English, this is usually the present tense and active voice. Speak directly to the user, and use the simplest form of verbs.
Using simple tense and voice benefits many people including those with language impairments, learning disabilities or a poor memory. For example, more people will understand “press the on button” (present tense and active voice) then “the on button should be pressed”.
Active voice makes it clear who is supposed to take action. For example, “It must be done.” (passive voice) does not say who must act. “You must do it.” is active voice and clearly states who has the action.
Success example: Plain text in a simple tense
This month your stocks went up.
Failure example: Not plain text
Over the last month, we saw your stocks increasing.
The following are proposals for WCAG. They experiment with more testable language.
Proposals for wcag design requirement can be found at On coga github: plain-language-a.html, wcag issue 30, pull request 135
On coga github: plain-language-aa.html wcag issue 41, pull request 107
On coga github: plain-language-aaa.html pull request 105.
I understand the language used including vocabulary, syntax, tense and other aspects of language.
Related User Story: Clear Language.
Use a simple sentence structure. Do not use a double negative to express a positive. Do not use clauses inside clauses. Both double negatives and nested clauses can be confusing.
Simple sentence structure benefits many people including those with language impairments, learning disabilities or a poor memory. For example, a person with early stage dementia can manage their own appointments and affairs because the language is clear and understandable.
For example, more people will understand “You must get the agency’s approval before we can answer your claim”: rather than “No approval of any claims can be achieved without the agency’s approval”.
Success Example:
Write clearly.
Failure Example:
Do not write unclearly.
The following are proposals for WCAG. They experiment with more testable language.
Proposals for wcag design requirement can be found at On coga github: plain-language-a.html, wcag issue 30, pull request 135
On coga github: plain-language-aa.html wcag issue 41, pull request 107
On coga github: plain-language-aaa.htmlpull request 105.
I do not want unexplained, implied or ambiguous information because I may misunderstand jokes and metaphors.
Related User Story: Clear Language.
Use literal and concrete language. When possible, use concrete terms and examples that refer to objects or events that you can see, hear or touch.
Do not use metaphors and similes unless you include an explanation.
Many people do not understand non-literal content. For example, a programmer with autism spectrum disorder may not understand jokes and similes. Sometime instructions have jokes and similes to make the content friendlier. However, this confuses the programmer who now cannot do her job as needed.
You can explain any non-literal language by:
In non-text media, explain non-literal as part of the media or include it in a separate file or track.
Make sure the meaning remains clear when you replace non-literal text with literal text. Check this when providing literal text in a popup or other alternative.
Start by putting clear literal text on headings, labels, navigational elements, instructions, error messages and any content that may affect the user’s rights or wellbeing. This will increase the usability in critical places without changing your writing style.
Success example: literal text and concrete language
If you are experiencing anxiety before starting take a deep breath, tell yourself you can do it and get started. Anxiety can include nervousness, fear, dizziness or shortness of breath.
Failure example: non-literal text
If you are experiencing cold feet before starting, take a deep breath and jump in.
The following are proposals for WCAG. They experiment with more testable language.
Proposals for WCAG design requirement can be found at On coga github: plain-language-a.html, wcag issue 30, pull request 135
On coga github: plain-language-aa.html wcag issue 41, pull request 107
On coga github: plain-language-aaa.htmlpull request 105.
There is support and instructions that I understand to help me organize the time and steps.
Related User Story: Support.
In instructions, separate each step. Separate steps make instructions much easier to follow. Consider:
Step-by-step instructions benefits many people including those with language impairments, learning disabilities or a poor memory.
For example, a person with a low working memory cannot hold onto many pieces of information at the same time. If they need to remember what they are doing, divide the steps and track what they have done they are much more likely to make mistakes. When instructions are clearly separated and laid out, users can follow them without making mistakes.
Success example:
Separate each step using an If/Then Table
If | Then |
---|---|
If you want to work in programing: |
|
If you want to work in design: |
|
Failure example:
Do not separate each step
If you want to work in programing, write to programing@example.com with a resume and sample code that you wrote. If you want to work in design, write to design@example.com with a resume and sample pages.
The following are proposals for WCAG. They experiment with more testable language.
Proposals for wcag design requirement can be found at On coga github: plain-language-a.html, wcag issue 30, pull request 135
On coga github: plain-language-aa.html wcag issue 41, pull request 107
On coga github: plain-language-aaa.htmlpull request 105.
I understand the language used including vocabulary, syntax, tense and other aspects of language.
Related User Story: Clear Language.
Use short blocks of text:
Chunking text content makes it easier to read and understand. People with poor memory or anyone who is easily distracted will benefit. This also helps people with learning disabilities related to processing speed or language. Chunking is helpful to anyone who is multitasking.
Example: A graduate student with ADD may need to teach themselves a new software skill. The software documentation is broken up into short paragraphs and lists by topic. The student finds the documentation easy to read and understand.
Success example:
Calgary will have a lot of snow and hail this weekend. Try not to drive. If you must drive:
Failure example:
DOTD Issues Winter Weather Travel Advisory for Calgary. With the possibility of snow and rain in the forecast throughout the holiday weekend, the Department of Transportation and Development (DOTD) announced that department staff is prepared to deal with winter weather. Maintenance forces will be on standby to apply sand and salt over any affected bridges and roadways, to remove fallen trees from the roadway, and to close any roads as needed. Interim Secretary Jane Doe urges motorists to take the threat of winter weather seriously. "In the event of adverse weather conditions, the department will strive to maintain access to highways and interstates; however, we encourage the motoring public to avoid traveling during snow and ice, if at all possible," said Doe. During winter weather conditions, the best thing motorists can do is drive slowly and carefully, and avoid driving while distracted. Always allow for extra driving time, reduce speeds when visibility is low, and make sure there is plenty of room between vehicles. Also, look out for black ice, which can form on bridges, overpasses, off- ramps and in shady spots. As always, DOTD reminds motorists to buckle up and refrain from drinking and driving. Citizens can get the latest updates on real-time traffic and road conditions by using the Traveler Information System simply by dialing ### from their telephone and saying the route or region about which they are seeking information. Travelers can also access this information by visiting the Traveler Information Website. Motorists can also obtain information regarding road closures by contacting DOTD’s Customer Service Center at (1-###-###-####). The center is open 7:30 a.m.- 5 p.m. Monday through Friday.
The following are proposals for WCAG. They experiment with more testable language.
I can read easily when there is a good use of white space.
Related User Story: Visual Presentation.
Put white space around objects and text, including boxes, paragraph headings, and content, so that each section is clearly separated.
White space (also called negative space or the background color) reduces clutter and provides definition to content. This gives the viewer a clear overview of a web page. It is used by designers to enhance text and the position of objects on a page.
Using white space aids navigation through a page and helps people read it. It can help the user find important elements on a page. For those with cognitive impairments, white space has been shown to ease reading difficulties and improves understanding of content.
Make sure users can also adjust the amount of white space around objects and text via a web extension or user setting. This supports the ability to identify important elements in the content of a web page.
Use clear spacing between letters, words, sentences lines, paragraphs and blocks of text.
Allow for the ability to easily adjust white space around objects and text, including boxes, paragraph headings, and content, to a degree that suits the user and does not disrupt the overall integrity of a web page.
Note that “white space” is a term that means the background color. It does not always need to be always white!
The following are proposals for WCAG. They experiment with more testable language.
Use clear spacing between letters, words, sentences, lines, paragraphs and blocks of text.
Text is not fully justified and on coga github: visual-presentation.html, wcag issue 51 and PR number 113.
I need words to include accents, characters and diacritics that are necessary to phonetically read the words.
Related User Story: Clear Language.
Use the correct punctuation for text, numbers and symbols to improve readability and comprehension.
For some readers, decoding words, numbers and symbols does not happen automatically and can be demanding on working memory and executive functions. If they find content too demanding they are at risk of losing its meaning and the overall context of the message that is being conveyed. Some users may use assistive technology or personalization tools to reduce the cognitive demands of decoding content. An example would be text-to-speech that reads aloud content allowing for the use of auditory and visual channels.
Users should not need to decipher letters, numbers, and words becuase of formatting or punctuation errors. They should be able to focus on understanding the meaning of the content, especially when they are using assistive technology or personalizing content. It is important that the content is created with these adaptations in mind, to ensure that all users gain the experience you want them to achieve. Content creators should ensure that information is provided in a way that can be read accurately by assistive technology. It may have to be personalized to suit certain users, but this can be achieved when all the elements are accessible.
Use cases:
Use punctuation correctly for the language you are writing in, as it will affect how the stress and intonation (known as prosody) patterns from the text are heard, when converted into speech. For example, in English, commas and semicolons will result in a short pause in the speech, whereas a hyphen – will generally be ignored. Question marks, exclamation marks and speech marks can result in changes in intonation, such as a rise in the pitch of the voice.
Avoid the use of Roman Numerals and unfamiliar symbols in text were possible. These can confuse readers and are likely to be read incorrectly by text-to-speech tools. If these symbols are necessary then ensure they are marked up correctly, using techniques such as MathML and abbreviation expansions to provide additional support. Roman Numerals should be presented in upper case if used in isolation as they are likely to be read as individual letters
Be aware that long numbers may be read as single digits or phrased as a single number. This is a particular problem for phone numbers or zip codes. While it is difficult to control exactly how these numbers are read aloud, content creators can help by:
Consider how you write dates, because once again the text-to-speech will use the format associated with the language of the voice. A date such as 04/03/2019 will be read as “April 3rd 2019” by a US English voice and “4th of March 2019” by a British English voice. Writing out the month in words can avoid confusion.
The following are proposals for WCAG. They experiment with more testable language.
I want an easy to understand, short summary for long pieces of content or an option for an easy to read version.
Related User Story: Clear Language.
Provide a brief summary for a long document. Emphasize any important keywords to help people understand the purpose and contents of the document, and determine if it might contain information they need. Also, provide a summary of media files so that users can identify the content they need.
Summaries should use common words, short sentences and be written in an easy to understand style and tense.
Providing an easy-to-understand summary helps many people to quickly decide if the document is relevant to them and their current goal. A high level outline in a few sentences or bullet points is most effective. Abstracts and executive summaries are usually much longer and more detailed as they are designed to summarize the entire document.
For media, summaries help users with short attention span find the exact file they need and jump to correct content.
Long Documents have 300 words or more.
In general headings are used to break the information down into a more manageable size and provide structure to the information being presented. This particularly benefits users of Assistive Technology. The first section should be a text summary of the document. It may include links to other sections if appropriate.
In media, summaries of each segment should include the main points included in the content. Users should be able to use the summary to uniquely identify the content and know what it will contain.
Providing a text summary that can be understood by people with lower secondary education level reading ability. For pieces of content with less than 300 words the heading may act as an abstract.
See the theme in understandable text for the minimum on how to write an understandable summary. User Testing is recommended.
Success example:
From GOV.UK
Failure example:
In multimedia, the segments are summarized as Chapter 1, part 1. Chapter 1, part 2, etc.
The following are proposals for WCAG. They experiment with more testable language.
I find words easier to understand than digits.
Related User Story: Math Concepts Language.
Provide alternatives for numbers and numerical concepts.
Not all people can understand numbers and numerical concepts.
For example, some people have dyscalculia, a learning disability specifically-related to mathematics. People with dyscalculia have significant problems with numbers and mathematical concepts, but often excel in other intellectual areas.
For example, a user with dyscalculia may have difficulty processing temperature data when presented only in a numeric format. However, if non-numeric alternatives are provided (cold, warm, hot etc.) then they are able to understand the content.
Numeracy issues can occur due to a range of disabilities, the most severe being the inability to read or understand numbers. Other people have challenges with any calculations such as relative sizes or times. When reading measurement an individual with cognitive impairment may understand the concept of 90cms as a length but find it hard to cope with the fact that 0.9m and 900mm are the same length.
For example, a train schedule has a long list of relative times that they train leaves for different zones on the hour. The user cannot calculate when the next train leaves from their location.
Where an understanding of mathematics is not a primary requirement for using this content use one of the following:
Note that other users may find math easier to understand than long text.
Where some math skills are essential for the content:
Content that may need extra support include:
For these, consider providing a description or representation of what the number means as a concept.
The following are proposals for WCAG. They experiment with more testable language.
See wcag issue 32
I can easily perceive the text as the background is plain.
Related User Story: Clear Language.
Do not overlay words on busy background. Provide an option to remove background noise behind auditory content or ensure background sounds do not interfere with the main auditory content.
For text:
For auditory content:
Reading a sentence phrase by phrase conveys more meaning than reading individual words. Phrases are also easier to comprehend. The more words an individual can process in one glance, the faster they can read, the easier they can understand what’s written, and the more they stay interested. Most people can take in a whole line of text, or more at once. Fixating on many words at a time is necessary for comprehension for many people. A slow reader may read a sentence slowly using 6 to 9 eye fixations, sometimes taking in only a single word (or less) at a time. Adding background noise reduces the number of words readers can fixate on. Removing background noise helps users comprehend more words at the same time.
Also, automatic word recognition is used typically in tandem with phonetics to achieve full reading comprehension. For example, approximately 200 words exist in the English language that must be memorized, and automatically recognized, because they don't fit traditional letter sound patterns, in order to piece together strings of words into sentences. If a user can't recognize these words in 3 seconds, then the text is harder to understand. Background noise can increase the amount of time it takes users to recognize words.
Success example:
It is easier to recognize words and process large amounts of text when the content can be easily distinguished from the background.
Failure example:
It is much more difficult to recognize words and process text when the background has a lot of noise.
None
I do not want unexplained, implied or ambiguous information because I may misunderstand jokes and metaphors..
Related User Story: Clear Language.
Provide definitions or explanations for implied content such:
These definitions and explanations should be provided in text close to the implied content or in the markup.
Implied content can be difficult for some users because it requires them to:
One example was a research study where people with autism were asked to watch a movie that had a lot of implied communications. They were watching the actors’ mouth, but the information such as that the spoken text was sarcastic was communicated by their facial expressions. When asked about what happened in the movie, some missed the implied communications and the point of the communications.
Another example is a gif used in a social media post that communicates a person’s true feelings about a statement they made in text. Some individuals may not be able to understand the emotion being demonstrated by the person’s body language or facial expression and miss the point the author is trying to make.
When using body gestures, emotion communications, and facial expressions as the only way to communicate something, it is important to include this in another way to ensure all users understand. One way this can be done is through supplementary text.
This includes:
Success example:
When writing sarcastic comments in a social media post or email, add supplementary text such as <sarcasm> to help readers understand the intent of your communication. </sarcasm>
Once it is mature you can also use personalization semantics to add non-literal text alternatives.
None
I need words to include accents, characters and diacritics that are necessary to phonetically read the words (this is often needed for speech synthesis and phonetic readers in languages like Arabic and Hebrew).
Related User Story: Clear Language.
Include vowels, letters or diacritic marks that users need to decipher words. This is often needed in languages like Arabic and Hebrew.
Some languages, such as Hebrew and Arabic, have optional vowels and diacritic marks. Without these marks, many words with the same characters have between two (Hebrew) and seven (Arabic) different ways of being pronounced with different meanings. Most readers can read the word based on the context, and use their visual memory to guess the correct pronunciation. People with impaired visual memory, slow readers and screen readers may often guess the incorrect term and/or pronunciation.
For example a user with a language disability is trying to sound out a word. They guess three different pronunciations until they find one that makes sense. Unfortunately, many people with language impairments cannot work out the meaning as words out of context may only provide an idea rather than a specific meaning. Screenreaders often require these characters to speak the correct word.
Note that not all diacritic marks are necessary to pronounce the word correctly. Only letters and diacritic marks that are necessary for the unambiguous pronunciation need to be included.
In Hebrew add additional Yud (י) and Vav (ו) that enables correct pronunciation.
Success example (Hebrew):
אֹמַר /אומר
Failure example (Hebrew):
אמר
Success example (Arabic):
He wrote: كَتَبَ
Books: كُتُبْ
It was written: كُتِبَ
Failure example (Arabic):
كتب
Words can be deciphered and pronounced to have the correct meaning
A good design and use of scripts will make errors less likely, but when they do occur the user should know how to correct them easily without stress or extra steps.
Completing forms and similar tasks is often overwhelming for most users with cognitive and learning disabilities. This includes relatively minor learning disabilities, such as Dyslexia, or attention related disabilities.
Many users with learning disabilities cannot remember numbers, such as those for their post/zip code, Social Security, or credit card. Many users even need to check their phone numbers. This makes entering information slow, and they may need to leave their desks or take breaks.
Also many users have short term memory issues that can make copying text difficult or impossible. For example, if you can remember 7 letters in your head at the same time. They may be able to remember one or two. This makes them much more likely to make mistakes copying as it requires you to remember the numbers or letter accurately.
Note that a lot can be achieved through supporting personalization.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to do an action that demonstrates usability.
Test for the following:
I want an interface that makes mistakes less likely by helping me avoid mistakes, as well as minimize the mistakes I might make
Related User Story: Assistance and Support.
Choose a form design that reduces the chance that the user will make a mistake. This includes:
People with cognitive or learning disabilities and aging users often abandon tasks and believe they cannot complete them if they receive too many errors. Error messages may be confusing. Correcting errors is often difficult and frustrating for users. Many users give up when they get successive errors.
For example, while registering for an online banking account a form requires the input of the user's birthdate. The required input format is xx/xx/xxxx with a leading zero for single digits. If a single input field with no input correction is presented, a user with a cognitive disability may enter 1/3/1996 triggering an error notification. It may not be clear to the user that the required format is 01/03/1996 even if the format is shown below the input field or in the error notification.
However, a well-designed form makes it easier to fill in the information and prevent the user from making mistakes by automatically correcting or suggesting the correct date format.
Minimizing user generated errors by automatically correcting them will also minimize error notifications. Error notifications may be distracting, taking focus away from tasks and task completion.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I want to be able to check my work and go back without losing the work I have just done.
Related User Story: Undo.
Always allow the user to check their work and correct any mistakes. Once the user has fixed their mistake it should be easy to get back to the place they were at without redoing additional steps.
For financial transactions and important information: Allow the user to easily cancel the transactions and provide clear information and simple instructions for important information including the amount of time the user has to cancel a transaction.
People with cognitive and learning impairments make many more mistakes filling out forms than the general population. When mistakes cannot be easily corrected they cannot complete the task.
The ability to undo errors helps people with cognitive disabilities safely use forms and reduces the consequences that result from a mistake.
For example, a user with a memory impairment may not remember that they have already added an item to their shopping cart and may add the item a second time. They may confuse the dates when booking a trip or make other mistakes.
It is essential that people with cognitive impairments have the opportunity to check their work AND fix their mistakes easily.
For people with cognitive disabilities, mistakes being theoretically reversible is not enough. Often the process of reversing a transaction is too complex for them to manage without help. They may not have access to that help meaning they have to live with all the mistakes they have made. In addition, if the process of correcting mistakes is too difficult, users may give up, either losing the transaction or buying unwanted items.
The effect of this happening multiple times is devastating. As a result, many users with disabilities may stop using the Internet for many tasks.
Allowing the user to change the number of items in the shopping cart at any time can significantly reduce mistakes.
A summary of the order, including product quantities and other costs before the final submission, gives the user the chance to identify any errors and make changes to the order. In this example given, a summary of the purchase helps the user see the error in quantity as well as a higher than expected order total.
In some cases, a user may realize that a mistake has been made after the final submission of data. Provide simple language instructions on how to cancel transactions and help the user understand the amount of time needed to cancel a transaction. This makes them less susceptible to scams.
In another example, a user with Attention-Deficit/Hyperactivity Disorder purchasing a travel ticket on a website may struggle with details and may have a low attention span. The successful completion of the order relies on the information provided at multiple steps in the process. An error due to lack of accuracy or attention to detail such as an incorrect street number or zip code in the billing address will result in the order not going though. If a summary is not provided before submitting the final order, the user may not understand the reason for the declined payment and give up on the order. The user may also give up if there is not an easy way to make a correction.
This typically includes:
Start with forms were a mistake can have serious consequences such as financial loss or vulnerability.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I want clear labels, step-by-step instructions and clear error messages
Related User Story: Assistance and Support.
Use clear labels. Labels should:
When labels are missing or unclear, users often do not know that the feature is available or what the control is. Although many users can guess what a control is for users with cognitive disabilities or impaired memory or executive function are less likely to be able to remember the design pattern or work out what it is. A clear label, next to the control, means people with cognitive disabilities are more likely to be able to use it.
Similarly, if a label is not next to a control it is confusing for some users. When a label cannot be next to a control, there should be clear visual indicators that clearly, and visibly associate them, so that the control and not belong to a different label. (This will need user testing with learning and cognitive disabilities to ensure it is usable.)
For example, a user living with dementia is using an application. Some controls do not have visual labels. A care giver shows them what the control is for and they can use the application. The next day they try and use it again but cannot remember what the control is for. This application is not useable for them.
In another example, the label disappears when the focus is removed. The user cannot remember what the control is and does not know how to make it reappear.
Labels need to be visible, readable by AT, and be nearby the labeled content
Many people with learning and cognitive disabilities use web extension and simple screenreaders. These assistive technologies often do not read ARIA or titles. Until that changes, or an extension displays them, labels should not rely on these attributes for people with learning or cognitive disabilities.
Success example:
Label is visible, uses simple common words, and is right next to the control
first name ____________________
Failure example:
Label uses uncommon words that are not easy to understand exactly what is needed.
given name ___________________
None
I want step-by-step instructions, so I know exactly what to do.
Related User Story: Assistance and Support.
Write clear instructions that are:
Clear instructions help prevent user errors. This reduces frustration and enhances the user’s autonomy and independence because they can avoid asking for help. This helps anybody with memory issues, people from a different culture, and people on autism spectrum who may miss cultural context.
Provide instructions at the start of the process, not simply in an error message.
In a system with common errors, tackle the most impactful errors first and add guidance as needed.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I want inputs to accept different formats and not mark them as mistakes.
Related User Story: "Assistance and Support.
Accept contextual variations in user input such as currency, time zone, and locale.
Forgiving form entry processes help prevent user errors up front. This reduces frustration and enhances the user’s autonomy and independence because they can avoid asking for help. This helps anybody with memory issues, people new to culture, and people on the autism spectrum who may miss cultural context.
For inputs that collect known data types, such as credit card or telephone numbers or geography names, accept common variations on the input format so users don’t have to convert or receive avoidable error messages.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I do not want a session to time out while I try to find the information needed, such as my postal/zip code or social security number.
Related User Story: "Assistance and Support.
Avoid timeouts and save users' work as they go. When this is not possible, inform the user of the amount of time required to complete the process (before timeout) and if user will lose entered data if a timeout occurs.
The use of timed events can present significant barriers for users with cognitive disabilities, as these users may require more time to read content or to perform functions, such as completing an online form.
During the completion of an online process for reserving a hotel room and purchasing a plane ticket, a user with a cognitive impairment may become overwhelmed with the amount of instruction and data input required to complete the process. The user may not be able to complete the process in one sitting, and may need to take a break. Users should be able to leave a process without losing their current place within the process, and without losing data that have already been entered. If users cannot take a break and check their work, many will often be unable to complete a task correctly.
While making a purchase on an e-commerce Web site, a user with a cognitive disability may not remember required information (e.g., a phone number or a zip code) that may seem easy to remember for users without a cognitive impairment. Users with cognitive disabilities may need additional time to look up the information required to complete a transaction, without losing their place in the process, and without losing data that have already been entered.
In another example, users’ cognitive skills may temporarily diminish as they get tired. They then must stop the task for that day, and continue it when they are feeling better, and when their reading or processing skills are back to their higher levels.
This pattern helps people with a variety of disabilities including the following:
For situations where the absence of a timed event would significantly change the intended functionality of an application (e.g., an auction or another real-time event), it is important to ensure that users with disabilities are properly notified.
A website only times out when sensitive information is given (such as the users credit card information). The sensitive information is asked for at the last stage of the process. The user is warned that once they give the credit card information they should complete the process quickly as the session can time out. After a period of inactivity, the Web page asks the user to press any key for more time. If the user does not respond within 120 seconds, a timeout occurs. However, when the user comes back and logs-in again all the content is back.
Success example:
The following are proposals for WCAG. They experiment with more testable language.
As a user who struggles with web content, I need rapid feedback or visual cues to indicate an event was successfully triggered. For example, I need to know when an email has been sent, otherwise it looks as if it has just disappeared.
Related User Story: Support.
For each step in a process let the user know of its status and if it was successfully completed.
For example, a user with age-related forgetfulness, may have difficulty remembering how the interface worked. So when they press the send button that may not feel confident that the form was submitted. Feedback, such as a thank you message, will tell them submission occurred and make them feel confident in the process.
During a multi-step task this feedback (user-action feedback) can also assist people with attention or short-term cognitive disabilities remember what they are doing. For example, a user with early dementia may get distracted and then forget exactly where they were in the task. This user-action feedback helps re-orient them. It also helps them avoid leaving a task by reminding them that they are in a process, and where in the process they currently are.
Provide easily-recognizable success or failure feedback with every user action. When possible the feedback should use a consistent and familiar design patterns. For example:
The success or failure of every user initiated action is clearly indicated to the user by visual, programmatically-determinable, rapid feedback in the primary modalities of the content. Audio feedback is supported.
Success examples:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
I know how to start a task, and what is involved.
Related User Story: Support.
Tell the user about all charges at the start of a transaction including typical values. Any conditions and terms should also be available at the start of the transaction in easy language.
Users with cognitive disabilities who have trouble with memory, attention to detail or reading comprehension may not be aware of charges unless they are explicitly noted at the start of a transaction task. Terms and conditions can be under a link but charges must be clearly displayed and available in plain language.
Clearly identifying charges at the start of a sale benefits all users. Those with cognitive disabilities will particularly benefit because some groups are less likely to have inferred or guessed the charges would be included. They may not know to look in other locations in the user flow or in another location, for example on the homepage, or on a rates page.
People with impaired Executive Function or memory need to have all the consequences presented in an orderly form to be able to make an informed decision. When charges are not clear, the consent of the transaction is unclear.
It also can take much longer for users with disabilities to go through the process of making a purchase. If a person has spent hours making an online purchase, it is much more difficult and upsetting to find out that they cannot afford it. They will often blame themselves for not understanding the price and may experience a loss of confidence. They may stop trusting themselves for day-to-day activities.
For example, a person with Executive Function challenges may be trying to order a plane ticket, and not realize that there are extra fees not quoted in the original price, such as taxes, international fees, baggage fees, etc. They may spend hours booking a holiday only to find that they can’t afford it. Alternatively, sometimes they end up purchasing something they cannot afford. And even if they have completed this process in the past, they are not able to bring their experience into future purchases to anticipate the final price. The result is the user loses confidence in their ability to independently purchase a holiday online, may have incurred a debt they are unable to pay, may not attempt again, or only with the help of a hired professional (e.g. travel agent or assistant).
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
Controls do not move unexpectedly as I am using them.
Related User Story: Clear Operation.
Ensure that changes of context, functionality, settings, route and orientation are initiated only by user request or an easily available mechanism is available to turn off such changes. Also provide an easily available mechanism to go to previous context, functionality, settings, route and orientation.
Any content, settings or functionality which changes unexpectedly, without user initiation can result in significant barriers for users with cognitive disabilities. Unexpected changes in any of these areas can result in loss of focus, anxiety, or confusion in understanding or using a user interface (such as menus, buttons and design components). Examples include but are not limited to:
For example, a user may not have a sense of direction or know their left and right. Before using a GPS, they may study the route so that they know approximately what they are doing and can augment the directions of the GPS with their own context, using the GPS for cues. The GPS automatically reroutes them because of a small traffic delay. They become completely lost and disoriented and can no longer use the application.
Letting users control when content changes gives users with cognitive disabilities more control over how websites and applications behave. This gives them the opportunity to make choices that enable them to use the content and complete the task.
Exception: The changes are part of an activity where it is essential (e.g. a game).
Route: Directions and flow such as a GPS route.
Orientation: perspective or view such as map direction.
Easily available (or easily available mode or setting), one or more of the following is true:
Success example:
The user can set to change the route if more than a specific amount of time is saved. They can add more information such as how many extra turns are acceptable for saving 5 minutes. When the GPS finds a new route that saves time, the GPS tells the user about the change including how many extra turns were added and how much time will be saved. The GPS asks the user if they want to change the route or if the GPS changed it, the user can go back to the original route in one touch or command.
The following are proposals for WCAG. They experiment with more testable language.
I need to feel safe. I need to feel safe and secure when using a website, especially if providing information or communicating with others.
Related User Story: Support.
Keep the user's information safe. This includes:
It is vital that users stay safe on the Internet. Information which suggests a user has Dementia or an intellectual disability allows predatory companies and individuals to target that user for scams or other risky activity. For example, a predatory company could send requests for money, saying “you haven’t made your donation” despite the user having made one. Avoid storing information that implies this or, if you do store it, provide strong security for that information.
Users with weak executive functioning are less likely to identify risks correctly so clearly identifying potential risks helps the user stay safe. Add helpful tips for staying safe while using your content and provide help in case of problems.
To help identify risks, we suggest holding research and focus groups with people with cognitive and learning disabilities and to work with people with disabilities to solve potential and existing problems.
For example, many people who cannot copy and paste passwords or use two-step authorization codes ask a caregiver to help them. As caregivers are often just temporary employees, this leaves the user completely exposed. Making passwords longer or requiring users change them regularly increases these unsafe practices and actually makes the application less secure for many people. This type of design error is common because people with cognitive and learning disabilities are left out of the user research and analysis.
Success examples:
The following are proposals for WCAG. They experiment with more testable language.
I want interfaces to use metrics I know, and that are common in my location (such as feet or meters) or I get confused. I do not always know what metric they are talking about or notice the number looks wrong.
Related User Story: Assistance and Support.
Provide metrics in units that users will be familiar with.
Most people are familiar with a single set of units that are commonly used for metrics in their location or culture. When presented with metrics in other units they are required to perform a conversion in order to understand the relative magnitude. This will often require using tools such as a calculator or web search engine thus making content less accessible. Provide in line alternatives or an option to switch units that is easily selected, or perhaps based on the user’s location. Common examples are the units used for distance, meters, currency and temperature.
Sometimes metrics are commonly declared in a specific unit even when localized alternatives are available. For example, TV or monitor sizes are usually given in inches even when meters are the common unit. However, even, in these cases providing alternatives is still useful as users may not be familiar with the metrics given.
Provide a mechanism to select a different set of metrics that are more meaningful to the user, or provide common alternatives in the text
Success example:
The Eiffel Tower is 1,063 feet (324 meters) tall, including the antenna at the top.
Failure example:
The Eiffel Tower is 1,063 feet tall.
None
Distractions can cause users with cognitive disabilities problems such as:
Once users become distracted, they may find it difficult to remember what they were doing. Then they can no longer complete their task at all. This is especially problematic for users with both low attention and impaired memory, such as users with dementia.
Items like bread crumbs can help orient the user and help the user restore the context when it is lost. Making breadcrumbs clickable can also help the user undo mistakes.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Identify the different tasks:
I can concentrate on what I'm doing as there are no unexpected noises or movements.
Related User Story: Distractions.
Avoid interruptions. If you cannot avoid them, provide an easy way to control interruptions, reminders, and changes in content, unless they are started by the user or involve an emergency.
For people with memory or attention challenges, interruptions can make completing a task very difficult or impossible. This can include individuals with Dementia, those that have had a stroke or brain injury, and those taking medications with side effects impacting memory and/or attention. Certain types of interruptions or a certain number may cause them to give up, even if the task is very important. Interruptions can include sounds, content that visually appears or changes (e.g. ads on a page). Interruptions can be as simple as text notifications about the presence of new changes while working in a shared online document.
A site will work best for those with memory or attention challenges if they:
Many news websites have a lot of interruptions that can cause challenges for people needing to read important information, such as school closures due to bad weather. They may encounter breaking news text, advertisements, and pop-up windows. For those with difficulty focusing and sifting through the school names, or have two or three they need to check, these distractions may make the task impossible. By letting the user pause these distractions, and ideally temporarily remove them from the page, they will better be able to complete the task.
Where standard techniques exist to remove or control distractions, they should be used.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I can easily identify content that I need, and do not need. Information I need to know and important information stands out, or is the first thing I read and does not get lost in the noise of less important information
Related User Story: Findable.
Provide users with five or less choices on each screen and remove unnecessary content. This can be provided via a simplified version alternative that is generated in real time from the same code base as the main content.
Extra links that do not relate to the main purpose of the page should be limited to the footer section. Extra choices can also be provided using clear and descriptive titles.
This can be provided via a simplified version alternative that is generated in real time from the same code base as the main content.
Too much text, too many images and too much other content can cause cognitive overload, anxiety and loss of focus. Keeping content down to a small number of important points reduces the clutter, calms the mind and allows for better understanding whilst aiding memory. In particular, it helps those with a short attention span who may leave the page if it appears complex.
Avoiding long paragraphs and non-meaningful imagery ensures those with cognitive impairments can concentrate on the important points being made.
Keeping to a few short bullet points and limiting to one or two images related to the main subject areas of a website or service allows the user to choose whether to explore the site further.
The intent of this Pattern is not to clutter the page with unnecessary information but to provide important cues and instructions that will benefit people with disabilities. Too much information or instruction can be just as much of a hindrance as too little. The goal is to make certain that enough information is provided for the user to accomplish the task without undue confusion or navigation.
Success example:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
I know how to start a task, and what is involved.
Related User Story: Support.
Emphasize the start of important tasks.
Before a user performs a task consisting of multiple steps, ensure they have an estimate of the amount of effort required to complete the task. This should include:
Once the user starts the task, ensure the use clearly understands when the task is still “in-process” and when it has been completed.
Some users find distractions difficult especially when the distractions cause them to switch focus mid-task and subsequently return where they left off. For example, a web site may have a large arrow pointing the way to the “book here” link. That emphasizes the start of the booking task, and will help users know when they have started the task.
Often people need to manage their times of concentration so they can focus without interruptions. Thus, prior advice on the time a task takes, it’s complexity or working memory load enables them to better prepare and complete without unintentional abandonment. Furthermore, the provision of a list of required resources before starting the task along with an indication of the number steps left until completion of the task will help avoid unwitting failures.
Provide an estimate of time required and a list of all required resources at the start of a multi-step task or form. Break the task into steps.
Success example:
Before the user begins to book an airline ticket, a message is presented “The average time for booking an airline ticket is 15- 30 minutes. You will need your travel dates, the number of travelers and each travelers' passport to complete this process.”
Failure example:
Another airline does not notify the user that they need their passport. The process times out when the user is trying to find their passport number. The user needs to start over or will abandon the booking.
None
Do not put barriers that stop people with cognitive disabilities from using or getting to content.
Many users have memory issues and/or language issues that can make remembering passwords or remembering numbers, while processing words, difficult or impossible. That can make transcribing text or remembering passwords difficult or impossible.
Sometimes security and authentication put a barrier between users and the tasks they are doing. For example, requiring remembering and/or transcribing passwords often blocks users with cognitive disabilities from accessing content or using a service.
Sometimes developers put a menu barrier between users and the task they are doing so users cannot use the content or service.
Voice XML enables voice dialog systems and voice browsers. An example might be a phone menu system that ask you "dial 1 for internal services, dial 2 for external services, dial 9 for billing services." Sometimes users need to hold multiple pieces of transitory information in their minds, such as a number being presented as an option, while processing terms that follow. Many people with impaired short term memory cannot hold more than two or three pieces of information in their memory at the same time. As a result, they cannot complete this task and cannot get to the place they need to be.
When possible, provide easy-to-use options.
Note that a lot can be achieved through supporting personalization.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Identify the different activities that the user may want to complete on the page:
I need to be able to use a site without remembering or transcribing passwords and usernames.
Related User Story: Accessible Authentication.
Users can login and register without having more cognitive abilities then they need to use a simple web page. This includes:
Many people with week memory often lose the password and not be able to login and use their applications. Their solutions often are only sometimes helpful and have security risks:
They may also struggle with other steps of login, such as:
They can also give up after getting frustrated with time-limited procedures or presentations of digital security tokens.
Without this design requirement, many people cannot use an application or content at all. See Security and Privacy Technologies issue paper for the full description of this issue, and how it stops people from using web services that are often critical. Many people cannot make doctors’ appointments, etc., by themselves. This may be partly responsible for the reduced life expectancy of people with learning and cognitive disabilities.
There are many ways to meet this design pattern:
Methods of meeting requirements for alternative user authentication would include:
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I need the login process to be simple, and not multi-step.
Related User Story: Accessible Authentication.
Provide a simple, single-step alternative for logins
This allows people with impaired executive function or impaired working memory to login. This is especially important for users who become confused or overwhelmed with multi step processes. For example, a use with traumatic brain injury wishes to use a site for online banking. They can have put their finger on a finger print scanner to authenticate who they are. Other examples included some third party logins such as login with Facebook.
Success example:
Allow login with Facebook or use the web authentication protocol and allow single step method that match your security needs.
Failure example:
All login methods involve multiple steps
None
As a symbol user, I need a login process I can use that does not rely on a lot of words
Related User Story: Accessible Authentication.
Provide at least one login alternative that does not require reading or writing a lot of words
This allows people with language and communication disabilities to login without being overwhelmed large blocks of text.
Success example:
The user can log in with a third party like Facebook or Google or with the web authentication protocol that allows any easy login option.
Failure example:
Login requires answering security questions. No simple, word free, login alternative is provided.
None
As a user with short-term and working memory difficulties, I need access to information I entered during previous steps in a process.
Related User Story: Memory.
Each step in a sequential process must contain the information necessary to allow a user to proceed. They must rely on memory from prior steps. When useful, provide a summary of information from previous steps, and a mechanism for traversing the process.
Labels are before the activation mechanism.
Often content has barrier which prevent users with learning disability from completing a step, and as a result, prevents them from achieving whatever they wished to achieve.
This often happens in multi-step user-interaction dialogs, such as voice-menu systems, but it can happen in any task including online shopping or forms.
Allowing the 0 digit to get to a person, or having the first option "to weight for a person who can help you press 0" can consistently help.
Each step in a sequential process must contain the information necessary to allow a user to proceed. They must NOT rely on memory from prior steps. When useful, provide a summary of information from previous steps, and an easy mechanism for traversing the process is available.
Follow best practices in general VUI design
Standard best practices in voice user interface apply to users with cognitive disabilities, and should be followed. A good reference is published by The Association for Voice Interaction Design Wiki [AVIxD]. Another good reference is [ETSI ETR 096]. Some examples of generally accepted best practices in voice user interface design:
See the AVIxD wiki cited above for additional recommendation and detail.
User settings
User-specific settings can be used to customize the voice user interface (such as menus, and options), keeping in mind that the available mechanisms for invoking user-specific settings are minimal in a voice interface (speech or DTMF tones). If it is difficult to set user preferences, they won't be used. Setting preferences by natural language is the most natural ("slow down!") but is not currently very common.
Considerations for Speech Recognition
Follow requirements of legislation
For example, the U.S. Telecommunications Act Section 255 Accessibility Guidelines [Section255] paragraph 1193.41 Input, control, and mechanical functions, clauses (g), (h) and (i) apply to cognitive disabilities and require that equipment should be operable without time-dependent controls, the ability to speak, and should be operable by persons with limited cognitive skills.
This is essential for critical systems such as health, finance, communication, water and government services.
Success examples:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Test for the following:
As a user who struggles with text and words, I need contextually-relevant graphs and pictures to supplement text so I can understand a point without a lot of reading. For example, I find graphs much easier to understand than the same information in an article or academic paper.
Related User Story: Support.
Provide content that helps users understand complex information.
This should include redundant information for different user groups such as:
Dedicated help and alternative content should be clearly differentiated from primary content.
The use of complex information, long documents and data in a particular format can present significant barriers to users with cognitive accessibility needs. Users should be able to understand the information and successfully complete described tasks without requiring further external assistance as much as possible. If content is sufficiently complex to cause barrier, it may be inaccessible and then additional supporting help should be provided.
The complexity of information may be inherent in the information itself, for example the language used, the quantity of information, or the subject matter. In this case, it is likely to need careful explanation, organization and presentation for all users to be able to understand without any mistakes, confusion or need of assistance.
In addition, the presentation mode of information, such as a graph, diagram or table, may obscure its meaning through complexity. Here, a supporting description and guided interpretation will highlight the key features the user needs to understand.
Help may be provided in various forms, for example:
Sufficient techniques for content relating to numbers and complex information. (use whichever apply)
Provide explanatory content for complex information that is important for successful completion of a task including tasks in the real world.
Success examples:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
$$$.
Related User Story: Support.
Content is provided that helps users understand directions and navigational systems.
Some people confuse their left with their right and so will may be unable will be unable to use navigation systems. Others may experience difficulty recognizing relative and cardinal directions such as North, South, East, and West,
Providing alternative terms relative and cardinal directions if possible, for example “the driver's side”. This is helped with personalization.
Consider using any standard mechanism for the platform or technologies that provide for personalization of relative and cardinal directions and terms.
Success example:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
Explanations for unusual controls in a form I find easy to use (such as a video or text).
Related User Story: Support.
Provide help for any complex forms, particularly when there are multiple steps, unusual interactions, non-standard controls and required fields that do not support autocomplete. Give examples that make it easy to understand what to do.
Users often find forms and related tasks to be the most complex experience with web sites and can easily become confused, unsure, or even completely lost. Providing extra help can make the difference between being able to successfully complete a task and giving up. This is especially true if any part of the form is complex or provides nonstandard interactions.
Many standard forms controls provide support automatically. For example, many fields can be automatically fill it all in the information using autocomplete or personalization semantics. Then the user will not make mistakes filling it out.
When you require additional fields and nonstandard controls many users will have difficulty filling it in. Many users with disabilities will get the information incorrect or be unable to work out how to complete the task. Often this results in the task being completely abandoned. In other cases, the user asks a care giver for help to complete the form or work the control. In either case, they have not been able to complete the task because of their disability.
The standard HTML forms and controls have been carefully specified for maximum usability and accessibility. They are usually understood by users, especially if they are familiar with web interactions. However, users are likely to experience difficulties if the standard form behavior has been altered or completely new controls are provided. Assuming the new behaviors have been carefully designed and user tested, users may still require help in order to successfully use them.
Examples of forms and controls that are likely to require additional help:
Help can be provided via various mechanisms, perhaps with an accessible help button next to a nonstandard control.
Sufficient techniques for forms
Sufficient techniques for non-standard controls
Success examples:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
The advantages or disadvantages of the options are clear to me and I understand the effects of the choice I might make. For example, when choosing a cheaper airline ticket you often have to pay for a meal.
Related User Story: Support.
When presenting users with actions and selections, clearly explain the benefits, risks and consequences of each option. This includes any:
Clearly stating benefits and consequences of each action and selection option helps individuals avoid mistakes. This is particularly important when the results cannot be easily corrected, lead to safety risks, or may never be known.
For example, a user of a travel site is booking a trip to Geneva. They see an option at a good time, but this ticket is to a different city. They assume the options give are to the location they asked for. They check the dates and times, but, because they cannot read quickly, do not double check the destination. They are taken to a different location, and as a vulnerable user end up at night without accommodation.
In another example, a user sees a laptop for sale at a good price. They do not see the refurbished word in the long description. The laptop is not actually a good price.
Success example:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
None.
I know how to get human help and can manage the process easily.
Related User Story: Feedback.
Ensure easy access to a human who can provide help and support. Support can be on accessibility, technical, process or domain based.
Access to human help should never require the user to manage complex menu systems such as voice menus with different options.
In cases where the user gets stuck or confused for any reason, contact with a human is usually the most effective and suitable solution. Otherwise, the user may abandon the process and be left with negative attitude towards the service or supplier.
One or more contact mechanisms should be easy to locate and use from any page or any step in a process.
Examples include
It is important that voice communication is easy and this implies the person providing help can both be easily understood and is able to understand others, allowing for a range of vocal and verbal characteristics. Sensitivity to the requirements of people with learning cognitive disabilities is also important.
Success examples:
The following are proposals for WCAG. They experiment with more testable language.
I need reminders integrated into my calendar, otherwise I will forget appointments and when I am meant to do things. Sometimes I need reminders to revisit a web site to complete the next task.
Related User Story: Support.
Make it easy for the user to set a reminder for date and time sensitive events. Use standard API’s when possible.
Reminders must be set only at the user’s request and the user must be able to personalize the reminder method.
People with cognitive and learning difficulties often have challenges managing events and time. In fact, being unable to correctly manage events and time without support is a diagnostic criterion for some groups of disabilities. This results in missing meetings, not submitting a request by a certain date or a form within a specified time period.
Using calendar APIs (or task manager) that allow the user to automatically add events and deadlines to their own calendar can help in many cases, for example:
For example, a user with a learning disability set a doctor's appointment online. Often they copy the detailing incorrectly onto their calendar. However, the website gives them an option to add the appointment to the calendar and sets a reminder an hour before. The user now comes to the correct place at the correct time.
The benefit to users with cognitive accessibility needs is that they can independently manage appointments, deadlines and schedules. The ability to set reminders can reduce the cognitive load associated when processing time bound tasks. Time dependent activities may be monitored and tracked by the user to ensure that they are completed in a timely manner.
Always give the option to set a reminder at the end of the task so that the user does not get interrupted.
It is essential not to add unwanted reminders as this makes the user's calendar too full. This can even prevent them from being able to use their calendar at all. The user is the best person to know how many reminders, and which type, will best meet their needs.
Where a standard mechanism exists for the platform or technologies, it must be used. See:
Date and time sensitive events are any event that has to be completed by a certain time. The time constraints on such an event may be defined by a calendar date and time or by the total elapsed time.
Variables that could be considered on 'when to supply a reminder' include:
This design pattern addresses two broad classes of issues associated with this type of information:
Success examples:
The following are proposals for WCAG. They experiment with more testable language.
I can give feedback, ask questions and get feedback.
Related User Story: Feedback.
Make it easy for the user to ask for help or report issues at any point in the process. This includes:
The option to provide feedback should never require the user to manage complex menu systems such as Integrated Voice Menus (IVR) with many different options.
Providing an easy way for users to give feedback will help people be able to share problems, ask for help, make suggestions and positive comments. If users cannot give feedback easily, problems will continue to exist without the site owner being aware of the problems. It is important to allow users to provide feedback from any point in the process so that people do not get lost when trying to explain why they are stuck. Ideas for improvements and positive feedback will also be missed.
Make sure the feedback option is:
Providing multiple methods for gathering feedback is recommended. For example, on a website, consider providing all 4 options for feedback including live chat, a phone number, a web form and a feedback email address.
Note that chat bots may not be appropriate for this particular type of feedback other than to start the feedback process. These can be extremely frustrating if you cannot easily get to the area you are trying to reach.
Success examples:
The following are proposals for WCAG. They experiment with more testable language.
Personalization can enable us to really meet the individual user’s needs. Some users need extra support which we can provide with minimal effort from the user via personalization. Personalization allows the user to select preferred options from a set of alternatives. Some alternatives may be provided by the content author or app developer and others may be semi-automated. This can include:
Personalization also helps with the following:
One use-case we would like to see is providing interoperable symbol set codes for non-verbal users. Products for people who are non-vocal often use symbols to help users communicate. These symbols are in fact people's language. Unfortunately, many of these symbols are both subject to copy write and are not interoperable. That means end-users can only use one device, and can-not use apps or AT from a different company. An open set of references for symbol codes for these symbol sets however, could be interoperable. That means the end user could use an open source symbol set or buy the symbols and use them across different devices or applications. Symbols could still be proprietary but they would also be interoperable.
Make sure your user testing includes individuals with a range of cognitive disabilities. Do not just ask questions, but ask the user to complete an action that demonstrates usability.
Test to ensure that:
I have an extension that helps me correctly enter words, grammar and use punctuation as well as read the page to me.
Related User Story: Adapt.
Allow supporting APIs and extensions to work with your content.
People with cognitive disabilities are often using add-ons or extensions as assistive technology. This includes:
If these functions are not supported, the author should provide all support all the functions of the add-ons in use as assistive technology.
For example, a user with traumatic brain injury has executive function and memory impairments impacting their ability to remember details such as:
Supporting the use of an add-on that simplifies content and adds help (such as the long form of acronyms, and a popup dictionary) enables them to understand most content.
Supporting password management tools enables him to successfully login and avoid being locked out of secure sites.
Storing non-sensitive information and auto complete helps them fill out a form. This suggests common information, like a person's phone number or address. It also helps them avoid making mistakes. It eliminates the need for accurately recalling this information from memory or having to copy and paste it, which is a task that often prevent them from successfully using a form.
When overwhelmed by textual content, they have an extension that inserts symbols that they are familiar with that helps them find the content they need.
However, sometimes a web site stops their extensions and API’s from working. The result is that the use cannot use this web site.
Another example is a person that has a language related disability (e.g. Dyslexia) which may cause them to read at a slower rate. They often miss objects and information that they did not know they needed to read. While high-literacy readers scan text, low-literacy users may read the text “word-for-word.” This means they only know what is written when they have intentionally read out. This is similar to having a narrow field of view and they can be unaware of other items not directly in the flow of text that they are reading. They may also miss things on the page that help them understand what to do. For example, there may be a side bar or call out box which helps make decisions about which link to go to that matches their particular needs. These readers may select the earlier option they encounter, because they may not have noticed (or prioritized) reading that side bar content. They also might miss information that is essential for successfully completing an interaction.
Too many options may add to the complexity of interacting with IoT devices. Additional options should be easy to ignore and not require a lot of reading to understand that they are additional, as well as how to skip them.
Sometimes IoT interfaces may confuse the user, such as a default "reading" on a meter being set to “2” and not “1.” The user would then need to reset it to “1.”
It is important in any proposed solution to make operational tasks, such as interacting with the IoT, as transparent as possible so that users can focus their attention on the functional aspects, such as relating to content.
Support compatibility with assistive technology and standardized personalization. The definition of standardized API's is identified in the native platform's documentation or in a WCAG technique. This is important as the design requirement is not open ended.
People with cognitive disabilities are often using add-ons as assistive technology. It is essential that add-ons and similar tools work. Otherwise, we need to make the author support all the functions of the add-ons in use as assistive technology.
Exceptions:
Content can be used with APIs and extensions that support those with cognitive disabilities.
Testing verified through the use of some of the APIs appropriate for the content. For example:
Success example:
Failure examples:
The following are proposals for WCAG. They experiment with more testable language.
I can convert the content into easily understood language and layout.
Related User Story: Adapt.
Support simplification of your content. Often this includes allowing the user to:
A user who has difficulty reading or using Web content can be easily overwhelmed with too much information on a web page. They need to simplify the page to just the critical information that they need and not spend all their energy reading and understanding other content and features. This is also true for users who are easily distracted.
For example, an email program has lots of features and formatting options when drafting an email. This makes it too complex for a lot of people. With personalization the user can have a simple option with only send and cancel options. There is a “to” and subject line but no cc or bcc options. In this setting there is a clear heading (write an email) and they have icons that the user understands.
Note that:
Add aui-simplification=”critical” on content that is in any critical user testing paths.
Success example:
Failure example:
The following are proposals for WCAG. They experiment with more testable language.
I can change to a version of the interface that is familiar to me, that I recognize and know what will happen.
Related User Story: Adapt.
Provide users with a way to personalize their interface to make it familiar.
This can be done by:
Personalization technology is still young and is developing rapidly. At the time of publication HTML autocorrect on fields was the best supported.
Personalization changes the interface to meet the needs of the user.
Having familiar terms and symbols is key to many users being able to use the web. However, what is familiar for one user may be unfamiliar to another requiring them to learn new symbols. Adding semantics allow symbols and support to be added by an extension or browser that is familiar to the individual user.
A stronger example is people using Alternative and Augmentative Communication (AAC) systems. AAC systems designed for people who are non-verbal often use symbols with or without text.
These users usually only learn one symbol set. They cannot easily communicate with other symbol users in a written format or may struggle to understand different symbols used in different applications. Some symbols are subject to copyright and cannot be shared across applications.
If users' symbols are mapped to the same concepts, then user agents can load the symbols that are understandable by the user and they user can access the web and other applications.
Other support includes autocomplete and extension that help the user fill out forms and understand the content. Many users with memory or executive functions impairments could not fill in forms without asking someone to help copy over information or check their work. Autocomplete, many more users to manage forms by themselves.
Success examples:
The following are proposals for WCAG. They experiment with more testable language.
User Stories | Patterns | Scenarios |
---|---|---|
Clear Purpose |
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Clear Operation |
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User Stories | Patterns | Scenarios |
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Clear Language (written or audio) |
|
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Symbols Asistance and Symbols Personalization |
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Media |
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Visual Presentation |
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Math Concepts |
|
User Stories | Patterns | Scenarios |
---|---|---|
Distractions |
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User Stories | Patterns | Scenarios |
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Previous Steps |
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Accessible Authentication |
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Voice Menus |
|
User Stories | Patterns | Scenarios |
---|---|---|
Feedback |
|
|
Support |
|
|
Safety |
Editor's note Mental health and avoiding triggers is not yet fully supported. |
|
Task Management |
|
User Stories | Patterns | Scenarios |
---|---|---|
Adapt |
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Extensions and API’s | Enable APIs and extensions |
The table of design patterns and user groups maps patterns from the design guide such as "User safety" and "Task completion" with the groups of users who benefit, such as those with "Memory impairments" and "Reduced focus and context".
Please review the table at Table of design patterns and user groups
This section provides guidance for policy makers on how to use the design patterns (general, repeatable solutions to commonly occurring problems) to build a policy regarding web content to ensure that the needs of individuals with learning or cognitive disabilities are addressed. Web content designed without consideration for the needs of individuals with learning or cognitive disabilities may create accessibility barriers to the needs of the end-user. Development of a policy includes the following steps which are discussed in this section:
Table of design patterns and policy criteria
Design Guide Number | Name | Testable through automated mechanism or user testing | Requires user testing with individuals with cognitive disabilities | Can be applied to all content | Important for conversational interfaces | Important for IoT (Internet if Things) | User need level< |
---|---|---|---|---|---|---|---|
A.2 |
Clear design |
yes |
yes |
yes |
yes |
yes |
high |
A.3 |
Simplify navigation |
yes |
yes |
yes |
yes |
yes |
high |
A.4 |
Clear content |
yes |
yes |
yes |
yes |
yes |
high |
A.5 |
Prevent errors and simplify corrections |
yes |
sometimes |
yes |
yes |
yes |
high |
A.6 |
Support focus |
yes |
sometimes |
yes |
yes |
yes |
high |
A.7 |
Do not rely on memory |
yes |
no |
yes |
yes |
yes |
high |
A.8 |
Provide help |
yes |
no |
yes |
yes |
yes |
high |
A.9 |
Support simplification |
yes |
no |
yes |
yes |
yes |
high |
Policy makers should familiarize themselves with the design patterns as they relate to the environmental or situational scenarios for which they are responsible. Determine if user testing is needed or desired, with regard to the scope or expense for the affected sites. Refer to the issue paper on user testing for additional information.
User considerations must also be taken into account when developing scenario-based policies, such as individual safety concerns, autonomy and savings in care-giving, and the cost of individuals with cognitive or learning disabilities leaving the workplace earlier than necessary due to lack of appropriately designed content or interfaces.
The following are examples of scenarios that may be covered by a policy:
Examples of scenario-based policies:
Workplace Legislative Policy: A legislative policy that applies to content in the workplace might include any items that are optionally testable and have a medium to high user need level.
This document can help you meet the needs of underservicing end-users such as high net worth senior citizens – an underserviced 7.1 trillion-dollar growth market and secondary market of high potential millennial impaired by learning disabilities and related situational impairments
One of the most reliable market projections is that the population is aging. More consumers are older, and more of the wealth is in the control an older demographic.
As people age, disabilities increase. This includes age-appropriate forgetfulness and a slower speed of learning new designs. This may make consumers feel excluded and that their needs are not considered. Accessibility can give the consumer the trust and feeling of being looked after. In contrast if a site is difficult for people with, the older population is likely to feel that the group is interested in them as a market.
On the other hand, according to Georgia State University's Center for Mature Consumer Studies, today's mature market (those aged 55 and above) already controls 75 percent of America's wealth and 70 percent of its disposable income. Clearly, this expanding demographic is an important market for many organizations.
Additional studies have shown that the mature market is no longer off line and may even be outpacing younger user groups when it comes to adopting new technologies and online media. However, their online needs may be underserviced and seniors manage to complete only 55.3% of tasks online.
For additional information, see the Developer resources page.
The full commit history to personalization semantics content is available.
This publication has been funded in part with Federal funds from the U.S. Department of Health and Human Services, National Institute on Disability Independent Living and Rehabilitation Research (NIDILRR) under contract HHSP23301500054. The content of this publication does not necessarily reflect the views or official policies of the U.S. Department of Health and Human Services, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S. Government. Some of the work on this project has also received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No.780529 and 643399.