<liam> Jason - privacy at apple, & hence advertising
<liam> Katy - dir client engineering for digital content, bg is adtech heavy
<liam> JP Abello, formerly at Nielsen, helped launch the group
<liam> Phil Archer, GS1 - the barcode people, a membership organization
<liam> product data carried in or accessible from ads, prod identification
liam: Has had some difficulty in
making advertising interesting to W3C
... now succeeding#
... GDPR is causing some disquiet in the community
... Verifiable Claims ties into that
<liam> phila - VC - gluten free, etc, product data
<jnovak> I thought that Verifiable Claims was going to be around things like verifying that the ad was shown to someone who matched the targeting demographics
<jnovak> Or on the other side that an ad that was delviered to a browser was shown to a user
<liam> JP - verifiable identity for the advertiser
<liam> i.e. knowing who the advertiser is
<liam> liam: relates to ads.txt from IAB (fraudulent ads)
liam: I started to make a use
cases page https://www.w3.org/community/web-adv/use-cases/
... I propose that we go through the use cases on the mailing
list and see if people agree that they are UCs and add to
them
... on the public list that helps attract attention
... they're my interpretation of what others have told
us.
... Are there areas where we could change the web easily?
<liam> phila: how do you put ads in front of people that aren't irritating, in a world with ad blockers
<liam> JP - make sure ad hasn't been tampered with
<liam> jnovak, agree re. right ads to right people, but was also have to think about the data & data collection side
<liam> phila: clarifying the charter will help getting users
<Zakim> phila, you wanted to talk about DPub https://www.w3.org/dpub/IG/wiki/Requirements_for_Web_Publication_and_Packaging
<jnovak> -queue
<liam> integrity of ad arriving - digital publishing WG, solving business of packaging
<liam> maybe we can use their solution
<liam> liam: an approach is to send people to their WG to ask them if their interested in what we need
<liam> phila will contact ivan and ask about packaging & integrity, and including ads
liam: The BBC funds its progs
outside the UK, it has a requirement that all its pages are
accessible. It uses Google AdSense as far as I can see. No
guarantee that ads are accessible
... get to see pictures of words which is not good.
... may need to work with a11y group on that.
... And IAB publishes open bid protocol...
... Maybe others can look at the UCs
liam: Probably need to get further down the road
liam: Need to work on that
JP_Abello: What's your thinking on a workshop? At NAB or somewhere else?
liam: That's next month and W3C
process says we need at least 12 weeks' notice
... Ideally, internally, we need to talk to BizDev
... and other participants here
JP_Abello: Nielsen hosted something before. Maybe Katey could check if that could be repeated.
liam: No to Tampa in August
JP_Abello: April.May is still nice
liam: If we do a workshop, I'm
thinking September
... It'll depend on who we have in the BG?
phila: TPAC?
JP_Abello: Maybe at an advertising conference?
liam: Ideas would be
welcome
... I realise before we adjourn we need to organise the next
meeting
... I am away on 5 April
JP_Abello: What about the VC group. Are they doing a WS? Can we combine with them?
liam: They're doing sth at the
identity workshop, first week of April
... And credentials people - almost the same
... Maybe IAB
JP_Abello: I like not doing it in isolation
liam: Keen to avoid perception of
US-only bias
... I will send mail for the meeting in 2 weeks' time.
JP_Abello: I think we should ask Brendan for his availability
liam: I can't be here in 2 weeks but will send details properly