Phil Archer <phila@w3.org>
Dominique Hazaël-Massieux <dom@w3.org>
W3C Mobile Web Initiative
http://www.w3.org/2009/Talks/mwi-cambridge/session1.html
Cambridge, 14 October 2009
Supported by MobiWeb2.0, funded by European Union's FP7.
How many of the mobile phones in circulation world-wide in 2007 had a browser installed?
How many of the mobile phones in circulation world-wide in 2007 had a browser installed?
According to estimates by Nokia, 1.7 of the 2.7 billion mobile phones in circulation in 2007 had mobile browsing capabilities.
Putting this in perspective: With a world population of 6.7 billion humans and assuming that each phone with a mobile browser is owned by a different person (which is a bit optimistic, since many people own more than one mobile phone these days), this would mean that 25% of the world's population have access to a mobile phone with a browser.
What is the expected yearly growth rate of active users of mobile browsing until 2010? (the other percentages correspond to expected pure subscriber growth and growth in active users of advertising, ringtones/icons and entertainment/media).
What is the expected yearly growth rate of active users of mobile browsing until 2010? (the other percentages correspond to expected pure subscriber growth and growth in active users of advertising, ringtones/icons and entertainment/media).
Here are the expected annual growth rates for the period 2005-2010 in terms of active users for a number of mobile services:
Estimate the number of pages viewed through Opera Mini in March 2008.
Estimate the number of pages viewed through Opera Mini in March 2008.
In its report "State of the Mobile Web: First Quarter, 2008", Opera reports more than 2.4 billion page views through Opera Mini for March 2008.
Estimate the percentage of visitors to leading US Internet sites that used only their mobile phone to access these sites (i.e. they did not access these sites using their PC at all)?
Estimate the percentage of visitors to leading US Internet sites that used only their mobile phone to access these sites (i.e. they did not access these sites using their PC at all)?
In a report, the audience measurement company Nielsen (known for their TV "Nielsen ratings") reports that for many "leading Internet sites", an average of 13% of users access the site only from their mobile device (data appears to be for the US for Q4 2007).
Can you guess in which of the following countries there are four times more people using the Web from a mobile phone than people accessing the Web from a PC?
Can you guess in which of the following countries there are four times more people using the Web from a mobile phone than people accessing the Web from a PC?
In India, "the number of people using their mobile handsets to access the web is now over four times those using a PC".
Source: Net user base shrinks as Indians go mobile, India Times.
Research conducted by the Pew Foundation in 2009 showed that:
Mobile advertising company admob's traffic is a useful indicator of the global increase in mobile Web browsing with figures from 2009 showing a persistent upward trend in many territories.
It's also worth noting some of the drivers for this growth.
The principal one has been the introduction of smartphones, notably Apple's iPhone. In November 2008, smartphones accounted for roughly 20% of all mobile Web browsing according to research reported by Mobile Marketer.
The other driver has been social networking and microblogging as shown by research carried out by CSS Insight.
A way to get an impression of how many people already use mobile Web access today is to have a look at this Google maps mashup site - it shows in real-time a subset of mobile site accesses all over the world, and gives information on the mobile phone that is used. The data comes from a mobile advertising provider (AdMob), and includes only accesses to sites that show an ad served by their service, which makes the demo even more remarkable - most of the time, the tool shows between 1000 and 2000 accesses per second, many of them in developing countries.
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