Communicating about the Tour, and Targeting Public, Member and Press

Before

• Beg. April: already public accessible Web pages
  • presenting the whole W3C Semantic Tour: made the W3C Web site top news
  • Rome agenda (in Italian only)
  • London agenda
  • Munich agenda (in German only)
  • Athens agenda (also in Greek)
  • Brussels agenda (also in French and in Dutch)
• Registration systems open for each stop
• W3C Offices Web sites displaying news item
• Events notified in calendars and agendas online, and adequate public mailing lists
• Specific effort wrt W3C Members and potential Members
• Communication material extensively used at major earlier conferences (XML Europe 2003, WWW2003, etc.)
• Press:
  • Regional Press invited to the regional event
  • Scheduled interviews before, during and after the event

For the 1st event

• 10 June: Press Release "World Wide Web Consortium Launches W3C European Semantic Tour" in 7 languages

  The Press Release is available in Dutch, English, French, German, Greek, Italian and Japanese.

• made the W3C Web site top news:

  

After

• Talks' slides available on the W3C Web site (Past Talks) and the W3C Offices Semantic Tour pages
• Press clippings gave momentum: La Repubblica, The Guardian, Der Spiegel, ne.o, LeVif