[ TO DO: make image of three carrots (labelled social, financial,
technical) & a stick (labelled legal & policy) (a bit like like
http://www.epmbook.com/team.htm) ]
[ say some (not all!) of:
- Social
- Demonstrate social responsibility
- Technical Factors
- Reduce maintenance
- Repurpose content for multiple formats or devices
- Reduce server load
- Positioned for future developments
- Financial Factors
- Cost savings from technical factors
- Reduce legal liability and costs
- Reduce costs of alternative formats
- Reduce cost of translating
- Increased site use
- Increase findability by search engines
- Increase potential audience/ users/ customers/ markets/
sales
- Increase usability, decrease download time ]
- Legal & other risks
- Loss of current and potential customers and sales
- Potential exposure to legal liabilities
- Exposure to negative public image
- (resource in development: Presenting the Case for Web
Accessibility)