This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.
Sample Business Cases for Web Accessibility
This is an old draft. The published version of this document is at www.w3.org/WAI/bcase/.
Note: This document is an initial draft
[see change log in progress] and should not be referenced
or quoted under any circumstances. This document is under development by
the Education and Outreach Working Group (EOWG), and
will be offered to other W3C groups and the public for review.
Customizing a Business Case
A customized business case for Web accessibility might include any of the
following:
-
marketplace motivators for an organization, such as:
-
disability & aging demographics which apply to a Web site's audience
-
demographics of non-disabled users also benefitting from accessibility solutions
-
economic benefits to an organization of certain accessibility solutions,
such as:
-
more efficient page transmission and site maintenance with CSS
-
a review of legal requirements or policies which may apply to an organization's
Web site
-
an assessment of an organizations' public relations position, and how that
intersects with:
-
the growing importance of reliable access to Web-based services and resources
for people with disabilities
-
an initial outline of what is involved in making a commitment to Web
accessibility and the benefits that will bring to an organization.
About the Sample Business Cases
The sample business cases linked from this section show how different modules
can be used to emphasize business case priorities in different settings:
-
The [sample corporate business case] (provide link) emphasizes an economic
analysis of marketplace factors; economic benefits of accessibility solutions;
legal requirements from a liability perspective; and public relations.
-
The [sample governmental business case] (provide link) emphasizes the importance
of reaching all members in a society; economic benefits of accessibility
solutions; legal requirements from a perspective of human rights and public
responsibility; and public relations from perspective of the impact of the
digital divide on people with disabilities.
-
The [sample non-governmental organization business case] (provide link)
emphasizes marketplace factors from a perspective of maximizing audience;
economic benefits of accessibility solutions; legal requirements both from
a liability perspective and a human rights perspective; and public relations
from perspective of the impact of the digital divide on people with disabilities.
-
The [sample business case for educational settings] (provide link) emphasizes
disability demographics in educational settings; legal and policy requirements
from a perspective of public responsibility; and importance of access to
electronic learning environments as a gateway to the future for people with
disabilities.
-
The [sample business case for Web design businesses] (provide link) emphasizes
the marketplace opportunity of having the capacity to meet the growing demand
for accessible Web design services; a review legal requirements that a Web
design company's clients may be subject to; and public relations from the
perspective of being a leader in providing services that help address the
digital divide.
These sample business cases obviously cover only a small range of situations,
and none of them comprehensively. They are meant to be a springboard for
development of business plans that are specific to particular organizations,
and types of Web sites, within the context of different countries.
Last updated 15 February 2001 by Judy Brewer
(jbrewer@w3.org)
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