<dillon> hi everyone

<karen_> Hi Dillon

<karen_> Scribenick: Karen

<karen_> Marilyn: Ian will join call at 11:00am; Jesse sent regrets

<karen_> ...but gave update that he will have more to update in a week

<karen_> Derek: I can say more

<karen_> ...we briefed the Internet Association

<karen_> ...and they are interested

<karen_> ...and coule potentially bring in a number of players all at once

<marilyn> can you see me?

<dillon> I'm not sure my audio is working 100%

<marilyn> can you see me?

<karen_> Marilyn: Let's go around and do some updates

<karen_> ...I am on the agenda to go through the outline I prepared for W3C management this week

<karen_> ...Let's see if anyone else has updates

<karen_> Troy: no updates from me

<karen_> Dillon: yes, as I briefed last week

<karen_> ...we had first meeting with our communications agency

<karen_> ...a good session but more info gathering from their side

<karen_> ...rather than trying out ideas immediately

<karen_> ...they are going to give us some initial thoughts by end of last week

<karen_> ...we brought them up to date on the need to integrate campaigns

<karen_> ...with W3C and our progress going forward

<karen_> Amy: no

<karen_> ...As I mentioned, CERN was very hopeful and responsive to talk with us about their plans

<karen_> ...@ has been in US

<karen_> ...some requests from them

<karen_> ...to use the Next Cube be in the British Library

<karen_> ...a few small events for the Fall scheduled but more hacker events

<karen_> ...we expect some press but not on this

<karen_> ...They are willing to work with us and are a great resource

<karen_> Marilyn: When I last spoke they are thinking of a 2014 dinner and event

<karen_> Amy: I feel comfortable that they will keep in contact and be a good contact

<karen_> ...Another thing, less about our planning

<karen_> ...we have two speaker requests from China outlets

<karen_> ...related to what W3C is doing in China

<karen_> ...one is a documentary and they have a lot of questions on the history of the web

<karen_> ...not sure what we will see in the West

<karen_> ...but there will be continued interest in history of web and there will be interest in the anniversary

<karen_> Marilyn: Ian will give us an update on his outreach to Greg Woods and ISOC's anniversary activities last year

<karen_> ...will give a report when he joins

<karen_> ...I have a presentation to W3C management next week

<karen_> ...Ian, Karen and maybe Amy will be there

<karen_> ...It is very W3C oriented of course

<karen_> ...but it starts with goal of celebrating the anniversary

<karen_> ...and we are doing a refresh branding project

<karen_> ...where we learned a lot about how people view w3C depending upon how much they work with us

<karen_> ...further out, we have some work to do there

<karen_> ...hope anniversaries will help to strengthen our brand positioning with these markets

<karen_> ...And raise the visibility of OWP and new target markets

<karen_> ...particularly some of the new verticals like Automotive and Digital Publishing

<karen_> ...we tried to create measurable objectives

<karen_> ...and integrate the anniversary into everything we are doing and also with our partners and offices throughout the world

<karen_> ...To update the W3C management team

<karen_> ...want to speak about work we have been doing and some of challenges we have talked about

<karen_> ...establish good communication and build momentum takes time

<karen_> ...also synchronizing our objectives

<karen_> ...Web Foundation has some different objectives; some overlap, other areas not

<karen_> ...and same for CERN, Intel, Google

<karen_> ...Would be a disaster for us to each to come out with our own approach and disrupt

<karen_> @: A focused approach to add consistency and uniformity

<karen_> Marilyn: yes, I'll add that

<karen_> ...we saw that with CERN when they started to come out with their own

<karen_> ...thing

<karen_> ...Also important to identify some sources of funding

<karen_> ...It's a chicken and egg scenario

<karen_> ...hard to do top-down, so we decided to grow organically

<karen_> ...I'm also doing an update on the brand

<karen_> ...mention that and coordination; looking at a common theme

<karen_> ...create an identity

<karen_> ...looking at two logos, separately and combined

<karen_> ...In agrement that it would be great to have a web landing page

<karen_> ...one that is common and then others can link off it

<karen_> ...Bottom-up vs top-down approach

<karen_> ...Perhaps Google, Coke, or other high visibility partners

<karen_> ...either working together or through policy partners in Google's case

<karen_> ...So recommentations are the common theme, identity

<karen_> ...promote the anniversaries

<karen_> ...Dillon, you had mentioned a soft launch possibly in December

<karen_> ...W3C will consider that as well

<dillon> +q

<karen_> ...For W3C the hard launch would be at the CES presence in Las Vegas

<karen_> ...the Mobile World Congress in Barcelona

<karen_> ...and W3C offices are trickling in to tell us what they would like to you

<karen_> ...I wanted to be particular that we are not organizing a gala dinner, but there will be regional events

<karen_> ...Ian and I talked about some type of online interactive campagin

<karen_> ...not planning unless something comes of that

<karen_> ...Supposed to meet with Coke person this week but rescheduled for next week

<karen_> ...He is responsible for the FIFA World Cup promotion in Brazil

<karen_> ...see if there is any opportunity to integrate

<karen_> Troy: To summarize

<karen_> ...w3C events

<karen_> ...because we're doing a bottom up approach because we don't know if we can do a big splash thing

<karen_> Marilyn: We talked about doing something big but did not synthesize anything to sell to anyone

<karen_> ...Deliverables in the next slide

<karen_> ...will cost X budget

<karen_> ...not something that I think w3C can allocate

<karen_> ...so working through Busdev and this task force, hoping to identify potential sponsor dollars

<karen_> ...we have these things to do at a minimum

<karen_> ...The task force is on-going

<karen_> ...If there is something Intel would like to do and fund, please let us know!

<karen_> Troy: We are very interested in participating

<karen_> ...and as the plan solidifies, we will jump in

<karen_> ...You can add us as a high visibility partner next to Google

<karen_> Marilyn: Great, I did not mean that as an oversight

<karen_> ...thinking more of Google's grass roots policy

<karen_> ...I will definitely add you and say this

<karen_> ...Ian mentioned infographic

<karen_> ...not sure how much that will cost

<karen_> ...I added the tool kit which I think would be helpful

<karen_> ...that and design work will require some expenese

<karen_> s/expense

<karen_> ...Timeline is very W3C specific

<karen_> ...I did put in some references to Web Foundation

<karen_> ...Dillon, are you still considering a soft launch in December?

<karen_> Dillon: TimBL has agreed to

<karen_> ...address the UN @@ on 5th of December

<karen_> ...need to speak more about this

<karen_> Marilyn: I don't understand what that event is?

<karen_> ...it's in Geneva

<karen_> Dillon: It's a pre-human rights day celebration

<karen_> ...and the 20th anniversary of the office of human rights

<karen_> ...Human rights day celebrations are on 10th of December

<karen_> ...so may drown out other topics

<karen_> ...@@ is the other speaker alongside Tim

<karen_> ...Keynote addresses and press conferences

<karen_> ...there is a press conference every year and we have spoken with their comm team and they are enthusiastic and will work with us

<karen_> ...just need to work this out

<amy> -q

<karen_> Karen: I have a concern about not positioning the anniversary right out of the gate to human rights

<karen_> Dillon: we are aware of this, too

<karen_> ...will work carefully on messaging

<karen_> ...and whether/how to integrate web anniversary

<karen_> Karen: thanks for understanding

<karen_> Dillon: yes, we have discussed, no worries

<karen_> Marilyn: Tim has agreed?

<karen_> Dillon: yes

<karen_> Marilyn: So you can look through the calendar

<karen_> ...Derek, you have the document?

<karen_> Derek: yes

<karen_> Marilyn: you can see the timeline

<karen_> ...Slide 9

<karen_> ...any budget, W3M will likely ask me to identify your sources of funding

<karen_> ...I'm grateful to have this talk for you

<karen_> ...Like to get your thoughts about what is a realistic number to put here

<karen_> ...whether we go low, medium, high

<karen_> Troy: To do the minimum of what you have on slide 7

<karen_> ...what do you think that would cost?

<karen_> Marilyn: I was thinking in the $30K range

<karen_> Troy: Maybe we call that the baseline; the absolute minimum

<karen_> ...and what we can say

<karen_> ...as we develop more plans

<karen_> ...the regional and other possible opportunities

<karen_> ...then the budget could go up by who knows how much

<karen_> ...and we will be looking for support from member companies to help on that amount, whatever that is

<karen_> ...I know that is a wishy washy

<karen_> Marilyn: we are also aware of amount of time required

<karen_> Troy: Are you taking into account what we would do at CES or MWC?

<karen_> Marilyn: I was not

<karen_> Troy: Maybe add something for that and head count

<karen_> ...should add that

<karen_> ...to justify

<karen_> Marilyn: it's really reviewing with them our plans

<karen_> ...but not expecting them to give money

<karen_> Karen: wondering if we have subgroups

<marilyn> karen: sub-group to investigate and plan to support CES, MWC, grassroots

<karen_> Troy: sure

<karen_> ...one of difficulties I have is to go to my management with a concrete plan or outline of where we can insert ourselves

<karen_> ...right now where things are, my senior management would not be ready to put big dollars behind it

<karen_> ...that's why I wanted to put some more structure around it

<karen_> ...in terms of activities

<karen_> ...makes it chicken and egg, as you said Marilyn

<karen_> ...if we have a proposal, we can go off and have better chance for corporate support

<karen_> ...rather than an open-ended opportunity

<karen_> Marilyn: is there a point person for CES and MWC and start there

<karen_> Troy: that point person is me

<karen_> ...if small, 30-50K, not too hard to do

<karen_> ...but big and cool would need me to lobby corporate management

<karen_> ...to get them interested

<karen_> ...next Sept. we have a big event

<karen_> ...so that might be interesting for us

<karen_> Marilyn: IDF?

<karen_> Troy: yes, Intel Developer Forum

<karen_> ....it's our showcase

<karen_> ...I was thinking along those lines

<marilyn> ...in SF

<karen_> ...rather than a monolithic type event

<karen_> ...do distributed events

<karen_> ...then maybe a we have been talking

<karen_> ...industry events like CES and MWC

<karen_> ...but at our own corporate event we can leverage that

<karen_> ...IDF SF 2014 could be interesting for Intel, something big and visible

<karen_> Marilyn: Derek, you have a developer event?

<karen_> Derek: yes, in May

<karen_> ...just getting into this

<karen_> ...spring may be too late

<karen_> Marilyn: We are doing activities all year long

<karen_> Derek: Jesse and I could probably figure something out

<karen_> Marilyn: I am all over this; great to bring events like this into the fold

<karen_> ...starting anniversary design and landing page

<karen_> ...I would like to start on that immediately, July/August

<karen_> ...but not having funding, it's hard to talk to design firms

<karen_> ...Any opportunity to take this back?

<karen_> ...Back in April I sent a message to AC reps about the anniversary

<karen_> ...hoping to join TF or other help

<karen_> Troy: Do you have to work with certain agencies?

<karen_> ...like a branding creative agency that Intel uses?

<karen_> Amy: I appreciate the difference between hiring firm vs something to refine

<karen_> Karen: happy for professional resources

<karen_> ...important for this group to come together around a design brief

<karen_> ...not sure what WF agency is doing?

<karen_> ...would have to check?

<karen_> Troy: Let's create a brief

<karen_> ...and get anyone who wants input

<karen_> ...I can arrange for an agency to

<karen_> ...and then we can decide among them

<karen_> ...let's create what we want, a brief

<karen_> ...get people who are interested

<karen_> ...meet with agency and have them create ideas and choose among them

<karen_> ...I will arrange and pay for that

<amy> great!

<marilyn> +1

<karen_> Karen: fantastic, thank you!

<karen_> Marilyn: for next call Friday, I can put together a straw brief

<karen_> ..to include both marks

<karen_> ...25 web and 20th w3c

<karen_> Troy: we want to put in what we are trying to convey

<dillon> A great offer Troy - I do just want to get Web Foundation CEO view on proposed approach as she had further offline conversations with our agency

<karen_> ...the connection

<dillon> +q

<karen_> ...circles of separation from core W3C developer type people

<karen_> ...we have to describe it to them and how we want our audience to connect to it

<karen_> Dillon: that's a wonderful offer

<karen_> ...just want to check with Ann about conversations she has had with our agency before I say yes

<karen_> ...will give feedback to Marilyn early next week

<karen_> Marilyn: for clarification

<karen_> ...it would not be @ who does the identity?

<karen_> Dillon: yes, they would outsource that

<karen_> ...they are more of a communications strategy agency

<karen_> ...but just want to be cautious

<marilyn> Freud Communications is Web Foundation's strategy agency

<karen_> Marilyn: Thank you everyone for your support

<karen_> ...will continue to refine presentation and put together draft brief

<dillon> Thanks Marilyn

<karen_> Troy: thanks for your work

<dillon> Good luck with presentation!

<Troy> thanks Marilyn

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