Mission
Following the workshop in Video on the Web, the goal of the Video in the Web activity is to make video a "first class citizen" of the Web. Video on the Web (and this includes audio, as the two are typically used together) has seen explosive growth, improving the richness of the user experience but leading to challenges in content discovery, searching, indexing and accessibility. Enabling users (from individuals to large organizations) to put video in the Web requires that we build a solid architectural foundation that enables people to create, navigate, search, link and distribute video, effectively making video part of the Web instead of an extension that doesn't take full advantage of the Web architecture.
The targeted audience for this activity are:
- individuals and organizations seeking to put their own video content in the Web and have become part of a linked Web of information in a variety of content types (text, images, audio, video)
- video producers who want to ensure that their users are getting the best experience and that their content can be found on the Web.
- end users who would like to watch and interact with online video content.
- content aggregators dealing heavily with video content (e.g. news sites, some educational sites, etc) and who need formats that reliably support various requirements that they may be subject to, including captioning and video description.